Truthfully, whether you agree or relate or simply shake your head doesn’t change reality. Decisions are made in the palm of their hands and laps.
Photo by Viktor Hanacek on PicJumbo
Sometimes, in our darkest moments, we can be motivated to move forward. Of course, we might be motivated (scared?) to live carefully, remaining where it’s safe.
It’s not the same landscape it used to be, this business world we live and work in. Change is nature – at least the part we can influence. When does it start? Here’s a clip from Ratatouille to help put that together:
Here’s to forward movement. One small step at a time.
As a youth, Saturdays were filled with visual candy with cartoons in the morning and matinees in the afternoon. In 2014, I’m doing an adult version of that, looking for and sharing scenes and clips that help teach business lessons I talk about offline.
Here’s a video explaining more on the core Value Proposition Canvas:
The Value Proposition Canvas is a plug-in type of tool to be used with the Business Model Canvas. Here is a more complete guide it how it works as a tool to finding a fit to your marketplace, help launch new products or refine current offerings.
If you’re not familiar with the Business Model Canvas, watch this video:
There’s also a couple of digital tools, including Strategyzer and an iOS app.
Great tools for any small business in a pivot or re-energize mode. Plus, two different styles of videos to watch as models for your own video products. Enjoy (and apply).
As a youth, Saturdays were filled with visual candy with cartoons in the morning and matinees in the afternoon. In 2014, I’m doing an adult version of that, as I’m trying is to catch up on unwatched TED videos, subscriptions from YouTube, and other videos shared via feeds.
I recently heard that Jack Dorsey uses “themes” for his day, at one point CEO-ing both Square and Twitter with full attention. Good idea for busy people. I’m trying something similar (of course, on a much smaller scale).
… A quiet place to sit and think is a good thing. Having something to capture your thoughts makes it even better.
… Looking forward to the new Jack Ryan movie. I like Chris Pine’s acting, but I really like some of the parts Kevin Costner is playing lately. He’s a good story teller. Did you know Chris Pine is the fourth actor to portray Jack Ryan (after Alec Baldwin, Harrison Ford, and Ben Affleck)?
… If you’re a movie fan or storytelling student, you should read Screenwriting from Iowa. I like the way Scott W. Smith presents stories about the stories we watch.
… There is almost always a simple offline metaphor or simile to explain an activity of using online tools or networks. Write these on index cards and use those as a “swipe file”.
… With the Steelers out of the playoffs, I guess I’ll revert back to my “home” team and root 49ers for my dad’s sake. Probably won’t watch anything but the headlines.
… It’s all ecommerce now. This thought is stuck in my head. At the grocer recently, I didn’t find the rice we like (Tsuru Mai) – so I went online. Got it shipped direct from grower. All while standing in the grocery aisle.
… Want to “understand” the craze of taking selfies? Take a lot of selfies and see what you like/dislike. Experiment with backgrounds. I’m sure you won’t be wasting film. You don’t have to share them. But you’ll have a new perspective.
… Maybe your Fridays can be a “visuals” day. Selfies in the morning. Build a library of stock images in the afternoon.
Did you know a new, free ebook comes out each month to subscribers to Whistle Stops Weekly?
We go “on air” at BlogTalk Radio each Friday at Noon ET with a 15-minute delivery of tips, tools, and hot topics.
On this week’s show, Finding a flow for social media is hard and takes discipline. Most small business owners and operators are busy enough without the added work. Yet, it’s important to the future of your business. So how do we make social part of our busy workday? Some ideas on how to find flow will be shared on this show.
Once the show is finished and “in the can” – we’ll post the archive below so you can listen at your convenience.
Here is the archive of the show:
It’s all e-commerce now. How’s your e-presence? Are you there ZMOT?
The shop owner may have tried to hand this conversation off to his partner (his wife) to be polite. He really didn’t want to talk about the web or mobile – definitely not social media.
Yet there he was, a rebuttal at every turn. That can be healthy on occasion – and this was one of those occasions.
This small town auto repair had been in town a long time.
Maybe it was an old horse-n-buggy repair shop before this, in the family generations ago. Photos fill the wall of community events and newspaper clippings. A shelf with ball caps from various companies, large and small.
“Some people trade baseball cards, I trade ball caps,” he smiled. He showed me one of his, with his company logo and slogan on it. Can’t miss the logo and slogan. It’s all over town.
“We give a bumper sticker to every customer. Let’s folks behind them know why their car is in front,” he nodded and smiled like he just gave me a feather to go with my new cap.
I asked why he was all over the place offline, but hardly findable online? And I said something I’ve been saying a lot lately: “It’s all e-commerce now.”
Another rebuttal: “People like to touch things. I don’t go for all that e-stuff and social-malarky,” (I’m paraphrasing for the kids).
Just then, a couple of suits walked past, heading for the town square (lawyers?). Their faces buried in their mobile devices, swiping and typing. He pointed to them and said “Look at those two – walking fast with nowhere to go. They should look up once in awhile.”
I agreed (sort of) - all that tapping and swiping – like people touching things. Maybe it’s not quite all e-commerce yet, but how’s your e-presence? The light bulb above him began to light up.
Tim Peter offers 6 Questions You Must Get Right, and it’s something every business owner in any size market should read (and do the exercise in No. 5)
Buzzwords like e-retailing and showrooming may not have landed on the minds of small business owners yet, but the practices are already in the hands of their customers.
How’s your e-presence?
Photo on Flickr by Vernon Chan
One of the best quotes came right up front (page 15):
“Brilliant work is forged by those who consistently approach their days with urgency and diligence.”
Photo on Flickr by Eric Leslie