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man savoring a tasty treat

Brand Identity: What It Is and How to Maintain It

A brand identity or brand personality is the first and most comprehensive way to introduce your company to the customer. Household names maintain their notoriety by being noticeable and consistent. Some brands are hip and popular in a social media setting, while others are conscientious and dedicated to a cause. Below, we examine some tips […]

Small Business Posts

Copper Cookware

What’s Your Content Style?

Years ago, a new district manager came into my store to do an audit. Looking at the negative space on wall displays and the placement of the rotunda tables on the floor, he barked, "Are … [Read More...]

shopping for books

There is a Book Within You

Every business owner I talk with, be it an owner of a small business or a solopreneur, every single one of them should write a book. You should write a book. Maybe two. Your book … [Read More...]

Social Media Posts

typewriter-452187_1280

Write. Edit. Format. Publish.

Here's how it often goes... Write a little bit of text ... oops, backspace - backspace -backspace ... a bit more writing. Stop. Think. Fix the margins. Bold ... no, nix the bold. … [Read More...]

Thoughtography

Winston Churchill on Quotations

Quotables Are Shareable

Winston Churchill once said, "The quotations when engraved upon the memory give you good thoughts." Some of the most popular and widely shared pieces of content these days are quotes … [Read More...]