Featured Post

Slide showing Stocked Grocery Shelves

Best Practices and Ideas for a Content Audit

We often use Fridays as a showcase for Guest Posts that help business owners – like this one on opening an online store. We try to publish two such posts each Friday. The afternoon’s post didn’t show – so, practicing from the recent How I Use Feedy and Pocket post, I’ve found some of the […]

Small Business Posts

Consistency Model: Tom Seaver

Tom Seaver: A Model of Consistency

In baseball, Tom Seaver was a model of consistency. He still holds the highest mark of votes on his way into the Baseball Hall of Fame. In baseball, my theory is to strive for consistency, … [Read More...]

Social Media Posts

Using Feedly and Pocket for Resources

How I Use Feedly and Pocket

I share a lot of links and resources. But, I don't share everything. At this writing, I have 839 feeds (sites, blogs, search strings) in my Feedly Reader. This indispensable tool allows … [Read More...]

Postmark Date

Timestamp Your Posts

We were on a path of discovery, searching for a relevant and valuable link to use in her blog post. As we skimmed through a few Search Engine Result Pages (SERPs), I noticed her skipping … [Read More...]

contour of woman's face

Fear of Being Irrelevant

Being irrelevant is a core fear of business owners. Irrelevancy comes in various shapes and sizes, depending on your imagination. Sometimes irrelevancy manifests itself as: Is anyone … [Read More...]