Is Des Moines' own Justin Brady creating a business model on how authors will soon be marketing books?
For the secong time this year, Justin has paved the way for "bringing in" a best selling author to have a "virtual book signing."
Des Moines' second virtual book signing, featuring renown speaker and author, Matthew E. May and his book "In Pursuit of Elegance: Why The Best Ideas Have Something Missing" will take place Tuesday, September 7th at Jasper Winery from 5 – 6:30pm! Register today (it's free — and check out the menu!)
Here are a few reasons why I think this is a great model:
- The conversation is center stage. Rather than the author signing books and glad-handing, book plates with the author's signature are shipped in. Books are purchased locally. This gives the author and audience time to focus on having a conversation centered around the book.
- The audience has a big role. Dan Pink so gets this, So does Matthew May. And so does Justin Brady. The passive role of reader becomes dynamic as they get to have thought provoking Q & A with the author. In Dan's case, we even got to meet his son as they connected via Skype from Dan's home.
- The ground of conversation becomes level. This isn't a stage and microphone presentation. It's an informal talk around the book, the author, and the applications the audience can take home. Friendships are forged. Enthusiastic evangelists go forth.
- With barriers broken, business booms. It's my understanding that Dan Pink's team has received several requests by companies looking for Dan to come to Des Moines to speak to their company.
Now, about this book and the event. I've started re-reading "Elegance" to prepare for next Tuesday. I love the book! Why? I really dig white space. I'm almost addicted to ambiguity. And there is a bit of elegance in the gap. (Here's Matthew May's Change This Manifesto – Creative Elegance: The Power of Incomplete Ideas )
If you have a passion for innovation or design, of business planning or communications of any kind – I encourage your presence. This could become habit.
Should this "book-signing" conversation model continue – and why shouldn't it – Justin Brady should be thanked in a big way for putting Des Moines on the book tour map – virtual or otherwise. By the city, the state, and booksellers and publishers for the idea and follow-through.
Thanks Justin. You are a hero of mine.
Follow 'em on Twitter: