In Age of Conversation 2.0, I wrote a story about how a minor-league baseball owner apologized to an Opening Day crowd – and by his aplogy, took the energy and enthusiasm away from the event.
The over-capacity crowd was electric and excited for the season to start. They were sitting on the grass down the foul lines, smiling in the long lines for a hot dog or beer — there was a buzz. Until… the owner made a public apology, from the mound, before the anthem even took place.
People didn’t recognize anything was wrong. But once they were told about it, they noticed everything.
On occasion, I still catch a glimpse of bloggers apologizing for a lapse in posting. I’ll suggest this: don’t aplogize — just dive in.
If we do this blogging thing well, most of the traffic will come in from a RSS aggregator, inbound links, or search results. This means readers will arrive on your site on a particular blog post — not so much from the front page.
Photo on Flickr by seandreilinger