Last night, I tried something(s) new.
First something new : I wanted to make a pasta dish with apples, maybe raisins.
I don’t normally cook with a recipe in hand, though I have one in mind. Yet I wanted some ideas so I went to Google for ideas.
Google and the new “Search, Plus Your World” search immediately caught my attention. My eyes were drawn to the images of people I’m connected with. Writing, Talking, and Sharing about what I was searching for. People from my Foodie circle appeared with some ideas.
Second something new: I turned off the normal search, adjusted my search query and used just my personal results. Some of the folks I circled had results on their blog, some on a G+ post, some they simply “plussed” and others were images. Good stuff.
For years we’ve talked how a word by an online connection is more important than almost any other recommendation. Search, Plus Your World helps do that. In addition, the oh-so important, but thus far, largely ignored by “experts”, Authorship markup is going to draw eyeballs and clicks.
Take of your “user” cap for a minute and think business. Whether you like Google Plus or not; whether you like Search, Plus Your World or not … is secondary to what your customers / prospects / audience think.
Will I find your pasta recipe? Or how to stage your house for a sale? Or how to write a business plan? Will I find your face in my search, or your competitor?
- Google Search Plus – A New Game Changer (jeffkorhan.com)
- Authorship and The Mystery of REL=Author (Clean and Patient) (converstations.com)
- An Easier Way to Implement Google Authorship (labnol.org)