The Blog Business Summit in Seattle is just around the corner and I’m looking forward to it. One discussion I’ll be sure to attend is Tris Hussey’s feed metrics session. This is important! Every web (under)developer I talk with about measuring traffic within a feed does four things before giving their answer:
- Jiggles head around to try to shake the cobwebs out
- Looks deep into my eyes to see if I’m joking
- Takes a stab at an answer, dropping names like AWStats or WebTrends
- Examines my eyelids to see if there’s any wool that can be pulled down
One of the reasons I’m a big fan of FeedBurner TotalStats is how they measure reach and clickthroughs – from within the feed aggregator. As more people become aware of feed aggregators, the
y way we measure readership will change – is changing.
Tris is looking for some feed data to use in his experiment. I’ll be sending mine over. You?
I have a keen interest in this subject, and my thoughts are part of Ted Demopoulos’ new book, What No One Ever Tells You About Blogging and Podcasting