I really dig connecting people and watching what happens. Sometimes, the connection can be a simple introduction between two strangers who I just met myself.
Yesterday was filled with many great moments, but the best one may have been the first one.
At Drew McLellan’s Branding Breakfast, I met Marshall Porter with Merrill Lynch and also Cherish Anderson, owner of Nanny2Shoes. It so happens there is a business/customer relationship that exists and it was great to step back and listen to the conversation.
Instant feedback…stories shared…greater connectivity…developing loyalties…customer and business forming a friendship. I love it. At the end of the conversation, I thanked them for a wonderful example of a business blog (sans tool).
Blogs are NOT Important. They’re simply among the tools that allow us to Capture the Conversation. But they’ll never replace a face-to-face meeting.