Frodo Baggins had his glowing sword and his healing elixir.
Harry Potter had his wand and his Invisibility Cloak.
Hiro Nakamura had a “power” of being the master of time and space.
Their stories paint them as heroes and while their stories are epic, isn’t it more what resides within them than the tools they held that made them heroic, that made their stories epic?
The social media tools available to you can help you craft your own epic. Knowing your mission (strategy), and smart use of the tools and powers (tactics), your business can explore and expand, bringing new relationships and revenues.
Here’s one way to look at EPIC on your hero’s journey with social media:
Engagement: Social media isn’t about standing on a soapbox and preaching your own gospel. Engagement in social media is a give and receive. Engagement by its definition is participation.
Presence: Having a presence where your customers and prospects are engaging online is important. If you aren’t and they are (your customers, your competition), your story is going to end prematurely.
Inventory: Every post, tweet, status update, and pin becomes part of your online inventory – and maybe even part of a printed work at some point. Consistently posting valuable, relevant content keeps you on a hero’s path.
Commerce: Cutting to the quick, if you’re in business this piece is important. All your work in social media – building relationships, becoming more findable on the web, creating and curating content – all should lead to revenue generation.
Once you master each of these pieces of the social media puzzle, as it all comes together, it becomes a simultaneous action on your path. Just remember, as our friend Po in Kung Fu Panda learned on his journey – there is no secret ingredient.