There are some logistics and verification we’ll attend to, but we’ll get to that in another post. Let’s think about how we’ll use this new bit of real estate on the web.
For years, smart businesses have seen Google as a tool that lets everyone become better:
- Google does its best to provide better and relevant search results (or lose users to other search tools, less users = less revenue)
- Companies and organizations do their best to be more findable (or lose prospective customers to the businesses they find)
- Users & Consumers find what they’re looking for (or keep looking elsewhere)
And money is part of the heart of things for each of the three. But the better each party gets at those goals, the happier we all are.
Consider this as a framework for thinking out your plan for Google+:
- become more findable
- once you’re found, keep eyeballs and mouse clicks (while they last) moving to one of your CTAs (Calls to Action)
- give people motivation to share your page with others (Google has made it simple)
Google+ Pages will become a place where customers can initiate engagement with companies and organizations they want to connect with. Since “Plus Pages” do not allow for the initiation (either by circle or comment), it’ll be more important than ever to offer compelling content or resources to engage the people that find your page.
So, a few thoughts on how you might use Google+ for Business:
- Your Backstory: A cafe might show short videos on how things are prepared; A dry-cleaners might show how they maintain their machines. What’s the back of your baseball card read?
- Pictures tell Stories: A dog groomer might show pictures to tell stories of how to care for your dog; a home staging consultant might share design ideas and drawings on the back of napkins;
- Be the Neighborhood Resource: Be the Resource! Especially valuable for local (customers and visitors). What’s going on with other businesses or local events? Make use of Google Maps to show how to get to these places from your location (or reverse:-))
- Celebrate Your “Plussers”: Those who’ve circled you (and even those who haven’t yet) and are active on Google+ – give them props with a “plus” mention. Help them be more findable
- Echo What You’ve Said Elsewhere:
Automate your messages. . . No! Don’t do this. Anywhere. It doesn’t help anyone, not even you. Saying the same thing everywhere is like bidding against yourself at auction. It’s a different audience, use a different message.
What other ways are you thinking of using your Google+ Page? And how will you keep engagement flowing into your blog or site to the point of transaction?
Long term vision? Social, Local, Mobile (Commerce) or SoLoMo(co). But that’s another discussion.
Conversations like these will go deeper and more specific at The Dialing 8 Project. Grab a cup of coffee and join us.