Every thing you post – every single item – gets its own specific internet address. It’s own URL.
While you (and those who follow you) may see it as part of a stream of information, it is an individual item placed into a stream.
Your blog, your Facebook updates, your tweets, even your pins. All your posts and updates become part of your Social Inventory. Just like any other part of your business, it’s important to consider the relevancy and the display of your inventory.
When you post something, it will get indexed as an individual posting:
Social Inventory: Every item you post is both an individual piece of your inventory and part of your information stream
— Mike Sansone (@mikesansone) April 14, 2012
We really don’t think of it that way, because when we look at a stream – when your followers see your item appear in their stream with many other posts:

Our instinct is to view our posts appearing to others in this manner – because this is how we often see it – our post streaming along with many others.
However, when others first look upon your stuff to “check you out,” they will see a stream of your posts together

As profile pages become more prominent – such as what Facebook’s Timeline promotes – your stream of information and how it’s displayed is something you should be very aware of at all times.
So three perspectives of every post or update you put out there:
- Each post is an individual item that is searchable
- Your followers see a stream of updates from everyone – yours among them
- Your updates are streamed on your individual page of recent postings
It’s important to always have context in your content. Do you want a string of single-word replies or RTs in your stream?
A bit of display merchandising of your social inventory is always a good idea.

A pastor I used to know would visit as many business functions as he could during the week. He wouldn’t stay long in any single place, he simply made an appearance for a short time to “have a presence” and engage in a few small talks.
You’ve probably heard the unending amount of advice from so-called experts and gurus:
Some say to just dive in and start using social media. Some say to have a “strategy” before you get started. And as with most things, the best answer is: It Depends.



The social media tools available to you can help you craft your own epic. Knowing your mission (strategy), and smart use of the tools and powers (tactics), your business can explore and expand, bringing new relationships and revenues.

Who is your social media hero? Do you know of one (or more) who seems to turn out hits online like 




