Every thing you post – every single item – gets its own specific internet address. It’s own URL.
While you (and those who follow you) may see it as part of a stream of information, it is an individual item placed into a stream.
Your blog, your Facebook updates, your tweets, even your pins. All your posts and updates become part of your Social Inventory. Just like any other part of your business, it’s important to consider the relevancy and the display of your inventory.
When you post something, it will get indexed as an individual posting:
Social Inventory: Every item you post is both an individual piece of your inventory and part of your information stream
— Mike Sansone (@mikesansone) April 14, 2012
We really don’t think of it that way, because when we look at a stream – when your followers see your item appear in their stream with many other posts:
Our instinct is to view our posts appearing to others in this manner – because this is how we often see it – our post streaming along with many others.
However, when others first look upon your stuff to “check you out,” they will see a stream of your posts together
As profile pages become more prominent – such as what Facebook’s Timeline promotes – your stream of information and how it’s displayed is something you should be very aware of at all times.
So three perspectives of every post or update you put out there:
- Each post is an individual item that is searchable
- Your followers see a stream of updates from everyone – yours among them
- Your updates are streamed on your individual page of recent postings
It’s important to always have context in your content. Do you want a string of single-word replies or RTs in your stream?
A bit of display merchandising of your social inventory is always a good idea.