Archive - Social Media RSS Feed

Your Social Inventory: Display Merchandising

Every thing you post – every single item – gets its own specific internet address. It’s own URL.

While you (and those who follow you) may see it as part of a stream of information, it is an individual item placed into a stream.

Your blog, your Facebook updates, your tweets, even your pins. All your posts and updates become part of your Social Inventory.  Just like any other part of your business, it’s important to consider the relevancy and the display of your inventory.

When you post something, it will get indexed as an individual posting:

We really don’t think of it that way, because when we look at a stream – when your followers see your item appear in their stream with many other posts:

Your Post in Their Stream

Our instinct is to view our posts appearing to others in this manner – because this is how we often see it – our post streaming along with many others.

However, when others first look upon your stuff to “check you out,” they will see a stream of your posts together

Your InfoStream Display

As profile pages become more prominent – such as what Facebook’s Timeline promotes – your stream of information and how it’s displayed is something you should be very aware of at all times.

So three perspectives of every post or update you put out there:

  • Each post is an individual item that is searchable
  • Your followers see a stream of updates from everyone – yours among them
  • Your updates are streamed on your individual page of recent postings

It’s important to always have context in your content. Do you want a string of single-word replies or RTs in your stream?

A bit of display merchandising of your social inventory is always a good idea.

Enhanced by Zemanta

Having a Presence: Between Always On and Always Off

Have a Presence at the PartyA pastor I used to know would visit as many business functions as he could during the week. He wouldn’t stay long in any single place, he simply made an appearance for a short time to “have a presence” and engage in a few small talks.

Of course, there was the occasion where he would be speaking or called on to say something – he’d stay longer for such times as those. And there was one “lunch” club he would attend the full hour no matter what.

He told me it was like planting seeds. Go in, say hello to a few familiar faces and introductions to a few strangers, ask a question, listen with a smile – and leave.

“Having a presence is better than being there all the time for the whole time – and it’s also better than never being there at all.”

We can do the same with social media. As a business owner, your day is plenty full, yet a post here and a status update there will go a long way to building an inventory.

You may want to focus on one or two social platforms as a cornerstone (much like this pastor did with his “lunch” club), and then short, occasional posts or engagements elsewhere.

I’m not suggesting an “active” presence everywhere (that would be omnipresence), but an “apparent” presence. And you don’t need to spend hours on a network… do like my pastor friend – simply make an appearance.

It’s better than never being there at all.

 

Enhanced by Zemanta

Strategy or Tactic: Grocery Store Shopping

Is Buying Food a Strategy or Tactic?You’ve probably heard the unending amount of advice from so-called experts and gurus:

   ”Never go to the grocery store when you’re hungry.”

    “Go to the freezer section last.”

    “No matter what, get in the line with the least number of people.”

Can you have a grocery store strategy? Or is it simply a tactic for eating?

Can it be both? Can buying food be a tactic for a larger eating blueprint and still have its own plan?

Like most things, your grocery shopping plan is unique to you. Sure, some elements for success are common among the most prolific of food buyers, but they might not have the same eating styles. Or the number of mouths to feed. Or maybe they have more time to cook.

Whether a strategy or tactic, going to the grocer without a plan may cost you time and money (and calories!)

It’s similar in that way to social media. While “social media” may be more tactic than strategy in the larger picture, it is wise to have a strategy for your social media activity. Have a plan.

Whether a strategy or tactic, engagement on social media without a plan may cost you time and money (and customers!)

Enhanced by Zemanta

Social Media Strategy: Dive In or Seek Help?

Both.

Building Social Media MusclesSome say to just dive in and start using social media. Some say to have a “strategy” before you get started. And as with most things, the best answer is: It Depends.

It depends on you and:

  • What are your goals?
  • How comfortable are you with the Internet (and a computer)?
  • Who is your intended audience (and what’s important to them)?
  • When will you work on social media matters? How much time will you invest?
  • Why are you going to start using social media for your business?

The great thing is, you don’t “have to” answer these questions before getting started.  I’m all for diving in for two weeks or so. Shortly after that, you should develop a plan.

I once approached a golf coach for lessons.  I wanted to play golf better. I’d been out on a course a few times…but when I was a teen, not as an adult. Growing up in Pebble Beach, we would often sneak on for a few holes near dusk – but rarely a full 18 holes – and many times just a few irons at Peter Hay.

When the golf coach found that I hadn’t played a full course in a dozen years, he told me to go play a few rounds and then come back. Maybe then we could get started.

I didn’t end up getting the coaching, but not because I didn’t need it – I found that golf wasn’t my game (time, expense, a wicked slice – but mostly time). I went back to him to ask why he told me to “dive in” first.

It was a litmus test, wasn’t it? Yes. He said both of us needed to find out:

  • my motivation (the why),
  • my coachability (would I follow his instruction),
  • who I was doing it for (for me or my peers)

But he also said something that has stuck with me …

Developing bad muscle memory and making mistakes motivates learning good muscle memory and successful habits.

So when it comes to “diving in” with social media – I believe you can do it. And I encourage you to give it a go. If you have an idea of the Who, What, and Why – you’ll do fantastic. Build your Social Media muscles (good or bad).

Either way, eventually … you will want to develop a social media strategy or plan. Look, you don’t go on a trip without having a plan of where and when we’re going and how we’re going to get there.

If you get motivated by your experience of “diving in” to seek some tips – there are plenty of blogs and books and Twitter chats — and if its right for you, some great social media coaches out there.

Or you could work with me. Have you done your two weeks yet?

Enhanced by Zemanta

A Retainer Model: Beck and Call

Beck and Call - Retainer Agreement

There are three ways to have me start working with you on your project. Retainer, Discovery, and Live Sessions

A Retainer Model: Beck and Call

The beauty of a retainer agreement for you comes down to this word – Priority.

Anyone on a retainer agreement gets immediate attention as best as humanly possible. If your request comes in while I’m driving somewhere, I find a parking lot or a coffee shop and attend to your request.

How do retainer-based agreements work?

We agree on the type of work, coaching, reporting, and output to be done and an anticipated amount of hours of work in a month. For flexibility sake, I often add a few hours so neither our conversations or work gets rushed.

Outsourcing social media on a retainer agreement may include:

  • Weekly Reporting on traffic data, trends, and possible adjustments to make
  • Simple site enhancements, including some design or code work
  • Suggestions of people to connect with, content to consider sharing, or brands to promote
  • Guest posting or Ghost posting (Blog, Twitter, Facebook) when feasible and appropriate
  • Suggestions on additional revenue streams, join venture possibilities, or advertising opportunities

If an occasion calls for it, I might also create artwork, set-up RSS feed aggregators, work up a slideshow, initiate Twitter, Facebook, or Google+ pages and in rare cases, edit videos or help design the flow/structure of books.

If I’m at your “Beck and Call” – I do whatever it takes, as soon as I can.

Every case, every path, every situation is different. So is the pricing.

Call me (515.802.2273) or email me (mike@converstations.com) and we’ll discover what’s best for you.

Enhanced by Zemanta

Hello Ball – Addressing Social Media Engagment

A lot of folks might approach “social media engagement” like these fellas did with golf:

We just need to put our fingers gently on the keyboard, and address the world, “Hello, world!”

Umh … no.

Observation with intent to engage begins with watching, listening, learning. This type of approach requires an open mind. A willingness to learn.

Intent to Engage. Open Mind. Willing to Learn.

And awareness of what resonates – with you and with others. How might certain conversations fit with your business (and with your time schedule)? What level of engagement are you able to sustain?

Sometimes, engagement may simply be listening and responding to others. At other times, engagement may be you igniting the conversation eliciting responses from others (and you in kind when appropriate). Just as every EPIC journey has its own unique puzzle, engagement levels may vary between companies – and sometimes between platforms used within a company.

Knowing your mission (strategy), before using the tools and powers (tactics) is key in determining what, where, and the depth of your engagement level. In this way, when you say, “Hello, world” – you’ll know what to say next when someone says “Hi” back.

Enhanced by Zemanta

In the Heart or In the Hand – What Comes First in EPIC Stories?

Frodo Baggins had his glowing sword and his healing elixir.

Harry Potter had his wand and his Invisibility Cloak.

Hiro Nakamura had a “power” of being the master of time and space.

Their stories paint them as heroes and while their stories are epic, isn’t it more what resides within them than the tools they held that made them heroic, that made their stories epic?

Pieces of EPIC social media storesThe social media  tools available to you can help you craft your own epic. Knowing your mission (strategy), and smart use of the tools and powers (tactics), your business can explore and expand, bringing new relationships and revenues.

Here’s one way to look at EPIC on your hero’s journey with social media:

Engagement: Social media isn’t about standing on a soapbox and preaching your own gospel. Engagement in social media is a give and receive. Engagement by its definition is participation.

Presence: Having a presence where your customers and prospects are engaging online is important. If you aren’t and they are (your customers, your competition), your story is going to end prematurely.

Inventory: Every post, tweet, status update, and pin becomes part of your online inventory – and maybe even part of a printed work at some point. Consistently posting valuable, relevant content keeps you on a hero’s path.

Commerce: Cutting to the quick, if you’re in business this piece is important. All your work in social media – building relationships, becoming more findable on the web, creating and curating content – all should lead to revenue generation.

Once you master each of these pieces of the social media puzzle, as it all comes together, it becomes a simultaneous action on your path. Just remember, as our friend Po in Kung Fu Panda learned on his journey – there is no secret ingredient.

Enhanced by Zemanta

Be the Real You

Who is Your Hero?

Click through to see the video on Wing Clips

You can use social media tools to help create an EPIC story. For you, your business … whatever seems to be your mission. If you’re not able to put your finger on whatever that mission is yet, you can practice putting it together through social media. After all, you don’t really know what you know … until you articulate it.

To find your social media hero, simply look into the mirror. Most of the social media stuff are simply tools on your super hero utility belt.

Enhanced by Zemanta

Who is Your Social Media Hero?

A Missing Piece of Your PuzzleWho is your social media hero? Do you know of one (or more) who seems to turn out hits online like The Beatles did on vinyl? And if so, what makes them different?

  • Is it their engagement level?
  • Is it how they are findable all over the web?
  • Are they simply cranking out content prolifically?
  • Are they turning the content into cash flow?

And who is their social media hero?

Funny thing about heroes. They’re human. They have flaws just like you and me. But they overcome. Sometimes in EPIC ways. Sometimes their quiet consistency is their EPIC.

They believe in themselves. They know they are good. For their own good.

Are you your own hero?

Enhanced by Zemanta

Mapping Out the Job Skills You Need to Move Up [Guest Post]

Climbing to the Top

Mapping Out the Job Skills You Need to Move Up
written by Dominick Frasso

Success in your career depends largely on motivation. If you’re motivated to get ahead, eventually you’re going to get recognized and get a chance to advance. Motivation alone, however, won’t move you up the ladder. You need to be able to identify and develop the right job skills so that, when the time comes, you’re really the best candidate for the job.

There are several ways you can go about mapping out the job skills you’re going to need to get ahead in your career:

  • Start with self-assessment. Identify your skills from day one. Know what you’re good at. You also need to identify those skills that you need in the immediate future to do your current job. It may be that you need to shore up some of your current capabilities before you go discussing other possible skills to learn. That self-assessment will allow you to generate a list of skills you need to learn. As you go through each of the subsequent steps, you’ll be adding specific skills and tasks to that list.
  • Look carefully at the stated job requirements. Now, before you go any further, realize that the stated requirements of any job are often very different from the real-world, day-to-day duties. Still, stated job requirements are a good jumping-off point. Regularly review the specific job requirements for your position. Consider asking your Human Resources department for a copy of other jobs in your organization, especially those that are higher up the chain. Be tactful about this, of course; asking your boss for his job description probably isn’t going to score you any points.
  • Learn to observe your peers. Some of your peers are just as interested as you are in moving forward in their career. Others aren’t. Get a good idea of what others in your department do on a daily basis. Identify those employees who seem likely to get ahead, and then start listing the specific skills they use on a daily basis. When one of your peers does get promoted, go back and identify the specific kinds of things that they did which got them noticed, and helped them close the deal.
  • Observe your superiors, too. Figure out what your boss actually does on any given day. Most of her duties might be wrapped up in people management. Some managers spend a lot of time dealing with vendors, or working with those above them in the organization. Make a list of the specific kinds of tasks that your supervisor or manager does, and put those on your lists to study.
  • Consider more education. Experts will tell you that most of the skills you need for any given job will come by actually working, rather than by sitting in a classroom. They’re right, but only to a point. Without a solid base of knowledge from which to operate, learning some of those workplace skills will be arduous at best, and impossible in other cases. Look at the job that you want to eventually land, and identify the educational and other credentials held by most of the people doing that job. Those should be your educational goals.
  • Identify industry certification and training opportunities. It isn’t just academic education that will help prepare you for advancement. Industry certification programs can give you a significant knowledge base, as well. In some cases, they’ll also help identify the skills you need to advance, and train you in how to develop those skills. A good example of this might be a project management certification, or perhaps a technological certification. Often, your employer will pay for you to take some of these kinds of training programs, as well. Avail yourself of them whenever possible.
  • Take advantage of cross-training programs. Some workplaces offer the opportunity to cross-train, learning skills from a parallel position. This allows you to back-fill for someone during a time when they can’t be in the office, or when there’s a gap in the position. Cross training gives you greater exposure to both the industry in which you work and your company in particular. If you intend on moving into a management position in the future, having fluency in as many job functions as possible will be a huge asset.

Getting ahead in your career isn’t all about luck or favoritism. If you’re highly-skilled at what you do, employers are going to recognize that. The more you hone the skills required to advance, the more valuable an asset you become to a company. Even if it means jumping ship to a company that recognizes your skills, you’ll find a way to advance.

Author Bio

Dominick Frasso is the SEO/SEM Specialist at Vistage International, an executive coaching organization that helps CEO members build better companies through unique executive development opportunities. In order to provide a powerful learning environment for members, Vistage identifies qualified mentors seeking CEO jobs and positions them as leaders of CEO peer groups. Dominick leverages his experience in multiple marketing roles, including advertising, media buys, direct mail, email, marketing analytics, and SEO / SEM to help Vistage acquire qualified Chairs and recruit members with a high potential for success in the program.

IMAGE CREDIT: Photo on Flickr by WalkingGeek

Enhanced by Zemanta
Page 4 of 31« First...«23456»102030...Last »