Since 2006, I've written:
- 1500 ConverStations blog posts
- 7000 Twitter entries
- I dunno how many Facebook entries (FriendFeed populates most of it)
Do the blog posts take a bit longer? Yes, quite a bit.
Do the blog posts allow me to be more findable, and therefore more profitable? Yes, quite a bit.
Here's my caveat: I don't believe it's an "or" question. I think blogging and tweeting and facebooking, especially if you can do it all in a manageable time, are all important. But if you skip one, don't let it be your blogging.
Maybe we should look at Twitter and Facebook (and other social sharing spots) similarly** to our "leave-behind" material, such as business cards, brochures, sales sheets and our blog as "the catalog."
Too many companies (especially small business) are putting all their eggs in the Twitter and Facebook arena as a replacement to producing deeper content on a site such as a blog. Not a great idea for long-term success.
I don't sell blogs. I'll coach folks to improvement on any tool (and success on the whole if we have the right strategy and mindset)
**I say similarly in the vein of size and scope, not of purpose or message type