I threw this idea on the table a few weeks ago on Twitter (and again today) when discussing how community can be built in the classroom like some well known communities where the community has a “sense” of ownership and assists in co-creating the voice and verve of the conversation.
If the “fans” area can be such where the content (video, discussion, etc.) is provided by the community, with possibly a “community leader” to guide things forward — I think this type of community thrives (especially if/when they can gather offline periodically) longer — sometimes longer than the brand or business (right Trekkies?)
The Facebook Fan pages I see and get invited to now…well, I know it’s a numbers game for some and for other folks, they aren’t to keen to send invites because they don’t even think they should have a “fan” page. However, by making the goal of the Facebook Fan page to be a section for and by the community (with the business or brand being the “Fan of the Community”), now we may have something.