At your store or office location, you probably don’t set up shop to impress the Chamber, your Merchant’s Association, BNI members, or even the local business journal. It’s for your customers and prospects.
If your window display is setup to receive accolades rather than sales, though there may be overlap, you’ll eventually lose sales. And eventually, your window display becomes brown butcher paper with a sign saying, “Retail Space Available.”
In a similar way, if you’re setting up your web presence to impress Google, you may be missing the mark. If you’re tweeting and pinning to get more re-tweets or re-pins, you might be getting more followers – but are they your intended audience? If you’re getting frustrated that your status updates are not getting enough “likes” on Facebook … you get the idea.
Google wants your business to succeed, and they teach small business owners how to become more findable. They want your customers and prospects to find what they are looking for – and hopefully, that’s your business.
When you write, or tweet, or pin, or setup your front window – do so with your customers and prospects in mind.