However, a new tool that actually saves time AND increases productivity often seems heaven sent. Enter Twylah.
For business owners and solopreneurs, Twylah is a powerful library for the resources and content you share on Twitter. If you’re using the 70-20-10 guideline, you’re sharing plenty of valuable resources. Good for you. And if you’re sharing resources with you customer in mind, you’ll quickly see why Twylah brings value to your tool set.
In short, Twylah curates your body of “tweets” and places them in categories. You also have input over the placement of the “top” categories – but for the most part, you set up your Twylah and they do the rest.
Using the Twylah page I’ve setup for my business, notice the top menu. The top menu is filled with topics I talk to my customers about most:
- Small Business
- Social Media
- Social-Local-Mobile ( aka SoLoMo)
Twylah allows you to share more efficiently.
Practicing our “Be the Resource” mantra, your Twylah page becomes a value offering to your customer. If your business is a shoe store, your Twylah page might have a top row that includes: Shoes, Foot Care, Style, Walking, Accessories, Boots, Trends . . . you get the idea
You can use your Twylah as a resource in your email signature or by giving it a permanent place in your newsletters (and possibly, a link or button on your website).
Twylah can also be a compass of sorts for you – a self-awareness tool to see if you sharing “on track” with your three keys of curation
- Extend your Twitter reach with Twylah (smallbizsurvival.com)
- Bringing Order to Twitter Chaos: Twylah’s Topic Tracker (readwriteweb.com)
- Personal Branding on Twitter with Twylah (personalbrandingblog.com)