Maybe they’re reading pieces like this one, but more than a few small business owners are asking about what kind of products they could sell in an online store.
How about their services? What would that look like in an online store?
Many service-based businesses do this offline already. Product-izing knowledge into component-sized items really isn’t a new idea – offline. Why not online?
In putting together online stores together for folks in recent years, I most often use MarketPress, a premium plugin from the folks at WPMUdev. It’s easy to use, comes with great support – and transitioning from other eCommerce tools is a breeze.
As I began to look at the online store component for a service-based business, my attention turned inward. I can use SmallBizTracks as the laboratory. A natural fit, with our practice of sizing things down to component-sized improvements we call “tracks.”
So … Present the “tracks” in an online store. Create internal display ads to run internally, and maybe eventually externally. Make it repeatable so others can do likewise with their own services (or outsource the project).
Our own store isn’t quite ready-for-prime time from a display standpoint, though the back end pieces are working. There are more “products” to “display”, improvements on copy and pricing, and creating an inventory of ads still to come – yet, it’s become a project built with enthusiasm. Not just within, but for a lot of the small and rural businesses I work with.
They’re looking for additional income streams. It’s a sign of things to come (and maybe already here).
Here comes the ad …
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