Guest Post – Greg Rockwood of SoftSysHosting
The top-notch performance and smooth, uninterrupted accessibility are extremely crucial for any online store. As you surely know, ecommerce market is characterized by the absence of geographical borders and time limits, and today’s consumers highly appreciate this opportunity to do shopping at their convenience at any time of a day or night.
The above mentioned aspects depend mostly on a web hosting service your online store is using. Therefore, it’s more than crucial to make the most deliberate choice with regard to a web hosting platform for your ecommerce website.
Here are the top 3 key options that your choice should be based on in order to ensure your online store optimal performance and success.
Primarily, you have to choose the proper web server type with adequate resources in terms of disk space, power and bandwidth volume to locate your ecommerce website and ensure its optimal, smooth performance. It also should be able to scale up over time in accordance with your changing needs. Always keep on mind that the amount of resources available, processing power and some other technical server specifications will actually determine the performance of your ecommerce website.
It’s quite obvious that any online store, even a small one, has a rather rich content (product databases, photos, videos, presentations, animations, dynamic advertisements, banners and various other interactive multimedia options) and significant daily traffic. A shared server account will hardly provide enough disc space, handle your traffic as well as be able to handle rapid loads. Therefore, VPS hosting, also known as virtual private servers, or dedicated hosting match better ecommerce needs. Both VPS and standalone servers provide a powerful and resourceful hosting environment and, better yet, release you from any worries about risks associated with sharing server resources and potential impact from other web projects hosted on the same server box.
Another significant point to the score of VPS or dedicated server advantages is the high level of flexibility provided. As a specific web project, an online store requires some custom ecommerce software or application being installed (like CS-Cart, for example, or similar) to fulfill its main functionality of selling products online as well as some other essential options, like customer support, marketing and promotion, mobile support, analytics, etc. Typically, any VPS and dedicated server plan allows to install third-party web applications, which is absolutely impossible for shared hosting users.
Redundancy and Reliability
Unlike traditional brick-and-mortar shops, web stores are prone to such hassles, like bandwidth overloads, downtimes and server failures. And all these troubles may turn to be fatal for your online venture. In our era of advanced technologies providing rocket-fast, instant access to virtually anything, online shoppers are getting more and more demanding. They simply won’t wait till your website technical issues are fixed, while there are plenty of your competitors are just a few clicks away.
Hence, redundancy and reliability of your web hosting platform should be among the top options in your checklist. Keep on mind, that two identical web servers based on the same hardware technologies may provide dramatically different performance level, if maintained different ways. My advice here is to check carefully if your web hosting provider guarantees full server redundancy, high-speed Internet connections, multiple, redundant power feeds, maximum uptime level, regular server backups and 24/7 server monitoring along with prompt technical assistance to solve any issues that may arise on-the-fly.
When it comes to transacting money online, maintaining ultimate online security is more than critical. While hosting on a VPS or dedicated server allows you to leave all the worries about unauthorized access, you obviously need to have absolute peace of mind that your sensitive business data is 100% safe and your online financial transactions are accomplished securely and successfully.
Another crucial point to consider here is that your visitors and clients also need to be absolutely confident when entering their confidential information, such as credit card numbers required typically during money transaction processing. Therefore, you are strongly advised to evaluate online security options provided with your server hosting package.
If you have any other useful tips and ideas with regard to choosing the right web hosting service for an ecommerce website, feel free to share them in your comments below.
Post by Greg Rockwood – a community and marketing manager at www.softsyshosting.com, an established hosting company offering windows vps hosting / windows vps servers and linux vps hosting / KVM vps with full hardware virtualization and ultimate account isolation.