Not me. You.
And isn't that how it should be most of the time?
Think of the best adverts on TV and in magazines. They tell stories with words or visuals. They tell stories or provide information that resonates with the viewer or reader. The best ads aren't so much about the company, but about the customer. What's in it for them?
Are you doing this with your blog posts, newsletters, videos?
It can be hard sometimes, after all, instictively we know ourselves better than our customers. It can be a tender trap to use your business blog as a diary-type of site.
Let's remember the 70-20-10 formula we use for Twitter and bring it to the blog. What's in it for them?
Tell stories or share tips that will:
- Teach them something new
- Share a tip that will improve their lives
- Prick their conscience to a change
- Motivate them to share your item with a friend
Refer to your own experience to puncuate a point, but not to be the center piece. (Remember: 70-20-10)
Photo on Flickr by libraryman