Written by Kristen Gramigna of BluePay
In the modern business arena, you’re in constant competition with people’s love of all things simple. Implementing mobile payment systems is a must if you want to keep consumers from heading elsewhere. Here are some of the ways these conveniences improve customer satisfaction and retention and promote heightened customer loyalty.
Making Shopping Feel Safer
When people can use their phones and devices to pay for things, they’re more likely to have a good experience spending their money. While they won’t turn into spendthrifts overnight, the mere fact that they don’t have to continually reenter payment and identity information on websites they don’t recognize ensures that they feel safer about purchasing goods and services.
Some mobile payment systems let small businesses connect with larger established services, like Google Wallet and PayPal, and others make it easy to accept traditional credit cards on the go. Because these conveniences all include the name-brand recognition associated with major payment processors, they bring more legitimacy to the firm. Consumers who aren’t afraid to shop with you are more likely to come back in the future.
Competing with Convenience
Not every consumer is a computer enthusiast, but if you take computers and put them into phones, astounding numbers of people jump into the tech fray. The secret lies in the fact that even though mobile devices only bear a fraction of the computing power of a desktop machine, they drastically simplify usage.
This convenience is what you’re up against. With mobile payments, the ease of using your coupons, account services and other shopping interfaces keeps the overall experience stress-free and easy. This is critically important when something as simple as not having to repeatedly enter shipping information could make all the difference between whether a customer patronizes you again or migrates to your competitor.
Building a Good Relationship
Another important aspect of mobile shopping is that it lets you connect with clients without forcing your way into their comfort zones. Many ads and direct emails can be seen as intrusive; customers who patronized you in the past may feel that you’ve violated their trust by hounding them after they were finished dealing with you. Apps make it much easier to let them shop with you at their convenience and still gain access to everything you have to offer.
Analyzing Your Performance
Timely feedback and appropriate responses are essential to customer retention. Only by learning what people think of your services and practices can you satisfy their desires consistently. Mobile payment systems give you the chance to integrate consumer shopping experiences with easy feedback interfaces people can use to get in touch with you whenever they want.
For instance, global software firms that want to gain faster access to consumer opinions implement mobile or cloud-based learning and training hubs and forge closer connections. Because these platforms allow even huge enterprise corporations to respond to the complex needs of their patrons, they’re highly effective ways to ensure that you don’t miss out on a critical issue that might be driving people away.
Applying Information Accurately
As viral marketing trends show, the digital world has insanely fast turnarounds; a video or ad that you post on a blog in the morning can reach markets on the other side of the world by the afternoon. In order to capitalize on this speed, you have to stay ahead of it; mobile apps and connected point-of-sale systems play an essential role in building your operational awareness.
Mobile shopping generates instant data about buying trends, so you don’t have to deal with disconnects when trying to analyze the efficacy of your marketing campaigns. These platforms also make it easier for potential repeat consumers to access relevant sale, product and pricing information without searching the entire Internet.
Mobile payment systems vary widely, but they all share a common aspect — they make it easier for people to shop using the methods they’re already accustomed to. By implementing a mobile transaction system, you may just provide yesterday’s customer with more of a reason to work with you tomorrow.
Also see: 5 Best Practices of Mobile E-commerce
Kristen Gramigna is Chief Marketing Officer for BluePay, a provider of ecommerce payment processing. She brings more than 15 years of experience in the bankcard industry in direct sales, sales management, and marketing to the company and also serves on its Board of Directors. You can follow BluePay on Twitter.