Welcome to Converstations, a new blog site focusing on how-to’s and what-for’s of companies using blogware to communicate with their customers.
also publish used to write the Copywriting Watch Blog, and the focus there has been on blogs lately. I’d like to separate the subjects of copywriting and blogging. I believe that while copywriting, marketing, and PR are all changing – due in part to the blogosphere - they aren’t dead, just changing.
One of the first questions prospective copywriting clients ask me is how they can improve their search engine results. Publishing a blog is a great way to do that – though that’s not the only reason to blog. Nor is the text-based blog the only way to deliver your company’s message. Podcasting is another popular form of getting your message out there.
I believe that cob…err…stale…err…static web sites still have their place, but blogs offer much more effective forms of communication – which is the very reason for a web site, right?.
Here are the distinct differences:
- Frequently Updated Content
- Permalinks (or archives)
- Reader Comments
- Syndicated Content (or RSS Feeds)
Search Engines are attracted to blogs. Internet users are attracted to blogs. Your customers will be too.