Welcome to Converstations, a new blog site focusing on how-to’s and what-for’s of companies using blogware to communicate with their customers.
I also publish used to write the Copywriting Watch Blog, and the focus there has been on blogs lately. I’d like to separate the subjects of copywriting and blogging. I believe that while copywriting, marketing, and PR are all changing – due in part to the blogosphere - they aren’t dead, just changing.
One of the first questions prospective copywriting clients ask me is how they can improve their search engine results. Publishing a blog is a great way to do that – though that’s not the only reason to blog. Nor is the text-based blog the only way to deliver your company’s message. Podcasting is another popular form of getting your message out there.
I believe that cob…err…stale…err…static web sites still have their place, but blogs offer much more effective forms of communication – which is the very reason for a web site, right?.
Here are the distinct differences:
- Frequently Updated Content
- Permalinks (or archives)
- Reader Comments
- Syndicated Content (or RSS Feeds)
Search Engines are attracted to blogs. Internet users are attracted to blogs. Your customers will be too.
Definitions from Wikipedia: Blogware, Blogosphere, Permalink, Podcast
