Frank & Amanda brought their three kids to shop for a new car. It will be Jessica’s first car.
Jessica is graduating from high school next year and is being recruited from universities nationwide. She is one of the state’s brightest track stars and science students. The family has their eye on Duke University.
Josh is also a star, like Jessica, staying well ahead of the competition.
Frank purchased a car from Josh last fall. During the sales process, Frank began telling Josh how proud he was of his family and Jessica’s name came up. Frank couldn’t help sharing his pride in her athletic prowess.
After the sale, Josh immediately did a news search on Jessica, including her last name and the word "track" and another with the name of Jessica’s high school. He subscribed to the search using RSS feeds. That’s almost the end of the story.
Each morning, Josh takes a quick glance at the headlines in his feed aggregator. One day,he noticed Jessica’s name come up several times. She had broken a 25-year old state record the day before. Newspapers from across several states carried reports, pictures and quotes.
Josh gathered the links found in his feeds, wrote a congratulatory note to Frank and sent the mail. Frank hadn’t seen all the news, just the local papers. He hadn’t spoken to Josh in months, but the impression was made.
Josh invested a few minutes in subscribing to a search. Months later, it paid big-time dividends. Now Frank buys all his personal cars from Josh – but so do most of Frank’s friends and colleagues. You see, Frank became a Josh evangelist because of Josh’s efforts.
Think Josh’s time was spent wisely? Think Frank will ever buy a car from anyone else? Think you should start reading feeds?