Who knows your customers better than you do?
Knowing your own customer is something you’ve been working on since before you opened your doors the first time, right?. If you think about it, one of the strongest collaborations you have in your business is the one with your customers. They’ve come to rely on your experience and your expertise.
Since you know your customers so well, what they want, what they value, what they are trying to accomplish in life, you are in position to be the resource for them, sharing informational, educational, and at times entertaining links and resources you find.
You could subscribe to certain categories on Alltop, use Google Alerts, and social search engines such as Topsy and BuzzSumo and send along informative or interesting items. Be the resource for your customers.
It’s simple really, as you peruse the web – either in search or through regular reading – when you happen across something you find might interest one of your customers, send it in an email. I’ll often include this sentence:
“Found this and thought it might interest you or your customers – Use as Desired.”
Be the resource for you customer. It remains a practice which can create a lifetime of loyalty.
Note: One of the occasional “tracks” we do is set up a small business owner with a few feeds to monitor, whether it’s for their own business or so they can “be the resource” for their customers. If this basic track is of interest to you, simply connect with me via phone, email, or any of the options listed in the sidebar. I’ll be glad to be your resource.