Dan Schawbel of Personal Branding Blog just completed his three-part series, ‘Teachers Talk About Social Media in the Classroom and Personal Branding!‘ (Part 1 | Part 2 | Part 3).
Dan is known as an international expert in the fast-growing Personal Brand marketplace. Impressive on its own, but extremely impressive considering he’s also a recent graduate.
I encourage you to read the three-part series and then come back here. I’m going to take Dan’s interview questions and give my thoughts (though from a K-12 perspective).
Why a blog for your students?
I always suggest that a student blog be public — at the very least to their own classroom. For too long, students have been teacher-pleasers. Most student-writers have an audience of one – the teacher. That’s not real world writing. Once students know peers are reading, the writing often becomes more real, more heart-felt, more concise.
And if we teach writing with the reader in mind (and we do, don’t we?), we should also teach reading with the writer in mind. Blogging is both a reading and writing process. It develops online literacies, knowledge of rules and tools students will need to know, and helps them hone their own voice — which leads to developing a personal brand.
What are the advantages of having a blog for your class (from both perspectives of student and teacher)?
The educators in Dan’s series aced this one. A class blog breaks down the walls of the classroom AND creates a more engaged community of learners.
Think of synchronizing the time of the teacher and student — heck, adding hours to the clock possibly. With a blog, every post, comment, content piece is in an archive. When a student gets stuck on homework at home – the blog is accessible. In addition, a teacher can share content from SlideShare, YouTube, or Flickr on the blog for students to refer to later.
Do You Think Blogs will take away Blackboard’s Relevancy?
I think Blackboard was in danger of being too private, but they are recognizing that schoolwork goes beyond the classroom (and beyond the school’s network or intranet) and putting tools in place for students (such as Scholar bookmarks). Students must have access and connection to school work regardless of their location. Some schools and teachers are already looking at wikis as a potential replacement. And startups like Studeous and Edmodo are going to force positive change.

How are you using blogs, wikis, and social media in your classroom(s)?
In the classrooms/schools I’ve worked with, I’ve seen teachers use blogs as:
- extensions of lectures (and use student comments for engagement)
- reviews of lessons and assignments
- list of offline and online resources for either of the above
I’ve seen wikis used for:
- Small group study and collaborative assignments, assigning each group their own section
- Students turn in their assignments by uploading to a wiki
- Storage for syllabus, documents, photos, and other media pertaining to the class or subject.
Other social media has been used also, such as:
- A teacher recording their class lecture and making it available as a podcast
- Digital storytelling assignments with students capturing and sharing via audio, video, sketching, or photography – then using a social media application to upload.
- Shared bookmarking to share research and resources within a small group.
How do you define personal branding and why is it so important to students to learn?
*Note Dan’s original question mentioned ‘college’ – I think it should start much earlier (Dan probably does too, but his interview subjects were at the college level).
Questions about "what" I was going to be when I grew up started in Junior High School. I wish then (and hope now) the question of "who" trumps "what." Who are you going to be? It’s a personal branding question. How will others describe you? Another personal branding question.
I see educators at all levels and positions struggle on the topic of social media. And that’s okay, because struggle sits at the doorstep of breakthrough — and grappling is the knock on that door.
Want to start grappling in your company organizatiion or school? Hire Mike.