Is there a great marketing/PR toolbar out there? I know of some that are bookmarks to other sites…but something that gives the numbers at the click of a button?
For the last few months, I’ve employed the SEO for Firefox plugin as a marketing research tool. It’s become one I rely on because so much information is available with a single click.
While some may use it to search, I use the right-click feature far more often. If I’m on a blog or website, I simply right click and choose SEO Firefox>Lookup This Page and I get a peek at several statistics related to that site:
A closer look at what’s in that stats box:
This becomes a big help in determining influence of voice if I’m looking for bloggers or lack of reach if a client and I are looking at their site.
Now that Google and Feedburner are family, I’d love to see a Feedburner count added to this tool. Though maybe that’s something for the Google Toolbar folks. Discover the Feedburner ID and create the count:
Anyway, back to the SEO for Firefox tool…
Another way I use the tool is during a search, I’ll right click on a blog address to see whether it is worth the click-through:
See how I can "Lookup This Link"? I’d get the same stats box as above, but without actually visiting the page. Big time saver!
There’s more to this tool than I’ve shared here. Anyone looking to create or listen to conversations with their target audience or the fringe would do well to employ this tool.
Are there others? Something that combines the world of Alexa, Google and other toolbar plugins?
Thanks to the Generous Genius for turning me onto this tool in a previous comment.