If you’ve read this blog for any amount of time, you know I believe Blogging Has Two Roles and how smart business people will start Putting an Ear To the Blogosphere.
When I talk to business people about blogs, the "WOW" usually comes when I demonstrate how easy it is to Get Started Reading Feeds and it can help Synchronize Their Communications.
Upon the realization we can listen to conversations and news about ourselves, our company, our customers, our competitors…and not have to go back to each site time and again. Yep – that should be a "WOW." At least a "cool."
Here are some of the tools I use to follow the conversations:
- Google offers two great search tools with RSS Feeds: Google News (news.google.com) and Google Blog Search (blogsearch.google.com)
- Technorati is a wonderful tool with multiple types of searches.
- With BlogPulse, you can track trends as well as blog posts.
- Bloglines is not just a Feed Aggregator. It also acts a blog search engine.
- CoComment allows you to track the comments of a blog post without taking part in the conversation.
The beauty of all of this is we can Search Once and Subscribe. We can…but do we?





