In 2005, I called my web developer and asked him to build me a blogsite. I wanted WordPress. They said no, they wouldn’t touch WordPress.
Eventually, we settled on MovableType and Typepad. I used Typepad for years. The webdev team didn’t like open-source (didn’t know better), and I didn’t know PHP code – so it worked for me. And it worked well. I ran this site on Typepad up until mid-2011. I’ve been recommending WordPress since 2009.
Why I Recommend WordPress for Small Business Sites:
Continuous Improvements – Since it’s open source – which means the original source code can be modified and distributed – improvements like themes, plug-ins, widgets, and device-adaptive improvements become available as demands and usage change.
Small Improvements – There was a time that if a company wanted to change a piece of their website, a whole series of meetings, designs, and expenses came before implementation. While some of those are still prudent and profitable, they are small in number as is the calendar days before improvements are launched. Because of the modular nature of themes, plug-ins, widgets, and browser-based tools – improvements can be made in short order.
Findability Improvements – Many of the themes and plug-ins assist in optimizing a small business site for search, mobile, and local findability. And isn’t that one of the main reasons for building a business presence on the web and mobile landscape?
Social Media Connections – Even if your company doesn’t blog, the plug-ins available for social sharing by your visitors increase findability and relationship-building activity.
Mobile Publishing – Changes can be made to any page from your mobile device, including responding to comments or emailing a link to one of your pages to a client or prospect.
Easy-as-Email – The Email like editor makes publishing super simple.
Support – The support community within and around WordPress is unmatched. The expertise of WordPress professionals to outsource work to continues to grow.
While many still consider WordPress blog-software, I see it as a Content Management System (CMS), one that’s easy for any small business owner to operate regardless of their level of technology comfort.
Whether your project is big or small, WordPress is the one I’ll recommend in most cases.
Note: I also recommend building your company site or blog using the self-hosted WordPress (along with either GoDaddy or BlueHost as possible hosting solutions – (Synthesis is a strong alternative depending on the size of your project and budget). You’ll still want a free WordPress.com account, too, but for other reasons – not for most business sites.