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(Social Media) Trends to Watch in 2010

I've not done a predictions or trends post before, but I figure… "Why Not?"

  1. Personal or Individual iPhone apps: It's already started and is going to get easier. This is the new blog or twitter, a self-publishing platform that can be quick to click-and-create. With RSS (not yet dead) pulling your content from elsewhere you already publish, your app is sure to stay fresh without much extra than you're already doing.
  2. Location Based Services (LBS): Though originally designed as part gaming application, this is already being recognized as a ego-boost toy for social networking and as a marketing tool for B2C companies (large and small). My money was on Foursqare heading into the winter, but there may be a player yet launched who wins this space (or maybe SCVNGR?)
  3. Everyone's on Video: Between Flips and iPhones (and other palm-sized video capturing devices) as a most popular Christmas gift, folks are a couple of clicks away from starting their own video channels. Don't tell me this has already happened – maybe so in your inner-tech-circle, but 2010 will see folks like your mom producing mini-videos.
  4. The Lecture Goes Home: It's been talked about, tried, and even successfully become part of some of the most revered Higher Education programs. The classroom will begin to be more learning lab than ever before in 2010 as homework moves into the classroom and the lecture gets sent home via audio or video.
  5. Books, eBooks, Magazines and White Papers Galore: With the ease-of-use and low-cost, DIY publishing will have a larger role in some of the "expert" bloggers — and I'm not talking about Social Media gurus – but more and more teachers, sales, lawyers, marketers, consultants, etc. will publish as a way to augment their income within (and outside of) the conversation space.
  6. Augemented Reality (AR): We've seen a bit of buzz around this topic, but I think AR will really start to get bigger because of the still explosive growth and changes we see in mobile devices. As of yet, lots of fun and cool experiments – but I can see big changes in how we view and interact with service-based industries like real estate and restaurants using AR.
  7. Is 'Social Media' Dead?: Not now, probably not ever. Many I talk with say they are tired of the term (the early adopters). Some cry out: "Social Media IS Media!" Look – It's Social first and foremost (people) and it's become multi-media. It's not that everyone now has a voice, but that the reach of their voice is extended and amplified. And it's not going away.  We'll hear the cry "Social Media is Dead" more in 2010 (the trend), maybe even a few attempts at a new label (I always liked Conversational Media) — but it's still Social Media to me (a parody of a Joel song?)

I Dunno. Let's Find Out. Why Not?

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I Dunno, Let’s Find Out, Why Not?

I'll be using this {combo of} phrases a lot (more) in the coming year:

I Dunno

Let's Find Out

(and hey) Why Not?

The first is sure to keep me in a state of Learning; the second in a state of Action, the third invites Conversation.

Maybe it will work, maybe not.  I Dunno. Let's Find Out.  And after all, Why Not?

Happy Holidays!

Here's my hope and wish you all have a great holiday season and a fantastic beginning of a new year.  I trust you will be contagious with your open ears, open eyes, and open conversation.

God Bless

Brunch n Brains with Bells (Always) On

Love this video from the ImprovEverywhere team! Aside from the virality of the video, dig the power of “we” and how the unsuspecting bellringer just dove in the like-minded spirit.

Brunch n Brains: Start ‘em Up

I know a lot of folks who've found the footing on the floor of free agency a bit unsettling. Be of good cheer, though – Andy Harjanto has gifted us with another solid gold presentation: Have a Happy Little Startup

If we've talked, twittered, or shared blog posts , you're probably aware of my thoughts on:

  • Ducks don't travel in a row, so don't wait for them to get in one (unless you have a gun)
  • The jobs lost are NOT coming back
  • Even if you are still employed, you're already a free agent (with just one customer)
  • We're always in beta (including your business)

This deck offers some motivation and direction if you're conflicted about what your next steps should be. Learn well.

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Brunch n Brains with Yellow Ideas & The Power of Impossible

Where Have all the Raspberry Jobs Gone?

I (and you) know a lot of people looking for work.  Or going free agent.  Or both.

They are filling out applications. Sending resumes. Talking with their monster every day. Indeed!  Good luck.

Times have changed.  That's probably why you're looking. Change with them.

Just do it. Sometimes the unexpected gets noticed — even remembered.  Or you can stay stuck in LODBAU (Land of Doing Business as Usual as Mark Stevens says)

To pick up your spirits, here's a tweak on a tune by Prince. We'll call it Resume Buffet (to the tune of Raspberry Beret)

Part of a Resume Buffet
The kind you find on Monster.com
Drowning in Resume Buffet
I wish I wouldn't have to send anymore

They say free agency can sometimes be the greatest
I'm not sure I'm ready for that
But I tell ya, If I ever have to do this again

I'm gonna do it diff
Cause my current try is toast
And I need stop being so stiff

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Get Visual in Your Conversation or Why Armano is Better Than Corn Flakes

Ran across this deck on Visual Thinking while eating breakfast this morning. David Armano paints some powerful points to why we all should be stronger visual conversationalists. Pay special attention to slide Nos. 19 and 57 (these two slides are great for anyone trying to do anything).

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The Face and Voice of Des Moines Business? Renda Lutz

If you are active in the Des Moines or Central Iowa business community, you’ve probably met her at an event. If you’re on Twitter and follow anyone from Des Moines, you’ve seen her tweets.

Renda In short time, she has become the conduit and connectivity agent; the charm and channel — She is THE face and voice of Des Moines business happenings: Renda Lutz (aka @RendainDSM, formerly RendaDMRegister).

Today, I fell short of making it on time to Jeff Garrison‘s workshop. Others were also scheduled to speak. Once my appointment finished, I knew what to do to stay informed – Let’s tune into Renda’s Twitter Stream. Bingo!

She is not only a reporter for the Des Moines Register, she is an advocate for its business section and online growth, and the state of area networking. Her work is one reason I still read the paper (I’m also on their business blogroll).

Someone would be smart to turn the tables a bit and have Renda as the profile on Get to Know

Thanks Renda, for being THE connection for Central Iowa Networking and Business Happenings

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Brunch n Brains: Get Your Team Addicted to POT

Andy Harjanto has offered up THE presentation I'm pulling for as SlideShare's World's Best Presentation '09
This one is 50% "duh", 50% "aha" and 100% "WOW" (I'll let you figure out which is which).

A rock-solid-gold message with a presentation that's a great study in imagery enhancing intent (see slide 43 & 66 for great two-footed examples).


World's Best Presentation Contest 2009
Vote Today!

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