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Brunch n Brains: Matthew E. May & a Taste of Eleglance

You know how the mall food court folks put a taste on a toothpick?

That's what these two videos provide us in preview of Justin Brady's 2nd Des Moines Virtual Book Signing on Tuesday night (Sept 7, 5:00-6:30 at Jasper Winery) Reserve Your Seat for a conversation with Matthew E May, best-selling author of In Pursuit of Elegance.

Ideas: What's the Difference Between Invention and Innovation? (2 minutes)

Capture the Intangible (2:25)

Justin Brady Designs Elegant Virtual Book Signing

Cover of "In Pursuit of Elegance: Why the...Cover via Amazon

Is Des Moines' own Justin Brady creating a business model on how authors will soon be marketing books?

For the secong time this year, Justin has paved the way for "bringing in" a best selling author to have a "virtual book signing."

Des Moines' second virtual book signing, featuring renown speaker and author, Matthew E. May and his book "In Pursuit of Elegance: Why The Best Ideas Have Something Missing" will take place Tuesday, September 7th at Jasper Winery from 5 – 6:30pm! Register today (it's free — and check out the menu!)

In February, Justin arranged for a conversation with Dan Pink on his ground-breaking book Drive. It was a rousing success.

Here are a few reasons why I think this is a great model:

  • The conversation is center stage. Rather than the author signing books and glad-handing, book plates with the author's signature are shipped in. Books are purchased locally. This gives the author and audience time to focus on having a conversation centered around the book.
  • The audience has a big role. Dan Pink so gets this, So does Matthew May. And so does Justin Brady. The passive role of reader becomes dynamic as they get to have thought provoking Q & A with the author. In Dan's case, we even got to meet his son as they connected via Skype from Dan's home.
  • The ground of conversation becomes level. This isn't a stage and microphone presentation. It's an informal talk around the book, the author, and the applications the audience can take home. Friendships are forged. Enthusiastic evangelists go forth.
  • With barriers broken, business booms. It's my understanding that Dan Pink's team has received several requests by companies looking for Dan to come to Des Moines to speak to their company.

Now, about this book and the event. I've started re-reading "Elegance" to prepare for next Tuesday. I love the book! Why?  I really dig white space. I'm almost addicted to ambiguity. And there is a bit of elegance in the gap. (Here's Matthew May's Change This Manifesto – Creative Elegance: The Power of Incomplete Ideas )

If you have a passion for innovation or design, of business planning or communications of any kind – I encourage your presence. This could become habit.

Should this "book-signing" conversation model continue – and why shouldn't it – Justin Brady should be thanked in a big way for putting Des Moines on the book tour map – virtual or otherwise. By the city, the state, and booksellers and publishers for the idea and follow-through.

Thanks Justin. You are a hero of mine.

Follow 'em on Twitter:

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Is This the Best Blog Post Ever?

If it is, it can be found in a book – one of my favorites: Exploiting Chaos:


Act Now

As a creative person, you were no doubt thinking of many ideas reading this book. What will you do with those ideas?

Jp_morgan A young man once approached J.P. Morgan with a proposition: "Sir, I hold in my hand a guaranteed formula for success, which I will gladly sell to you for $25,000."*

Always curious, J.P. Morgan replied, "I do not know what is in the envelope, however, if you show me and I like it, I give you my word as a gentlemen that I will pay you what you ask."

The man agreed, handing J.P. Morgan the envelope.

When J.P. examined the note, he reached for his checkbook and paid the man the agreed upon sum of $25,000. In one of his presentations, Tom Peters revealed the advice that was on the piece of paper:

  1. Every morning, write a list of things that need to be done that day.
  2. Do them.

If you want to Exploit Chaos, the time to act is always now.

You can find this "post" towards the end of Exploiting Chaos (check out the sample preview of the book (pdf)). 

Allow me to say a few things about why I'm putting this up for you to read:

  • Notice Item #1: "…to be done that day."  It doesn't say everything you have to do to get to zero-to-do-list.
  • I've already shared that this book gives great examples of "writing for the web" reader with Supercharged headlines (you can read about them on page 250); short, pithy paragraphs; eye rests galore; take-away quote at the bottom.
  • You should be reading RSS feeds and jotting down your ideas (and act upon them)
  • Because of the speed of change in our world today, it's imperative you become a Trend Hunter in your field (and the fringe!)
  • The folks behind this "textbook" are looking for new team members, including some Social Mediaticians (I am soooo tempted to throw my name in the ring)

So as you approach Monday morning, just list the things to be done that day, hmm?  And if Sunday isn't quite over for you yet, go grab a copy of Exploiting Chaos:
 (<–affiliate link)

*The story appears in Slide #288 of Tom Peters Re-Imagine deck and page 262 of the book Exploiting Chaos

Brunch n Brains: Business Model Generation

I've devoured a fantastic book I got for my birthday, and I'm about to go back for seconds!

Business Model Generation just may pass Exploiting Chaos as my #1 book recommendation this year. Everyone should read it (both really). Especially if you are a business owner, consultant, student, pastor, unemployed, marketer, designer… yeah – everyone.

Great ideas, visual learning paradise, worksheets, collaborative…here's a peek (there's also a free PDF preview at the site (first link above)) Here's a partial look in a recent slide deck from co-author Alexander Osterwalder:

Age of Conversation Keeps Getting Bigger, Better and Busy

Age3cover
The 3rd edition of Age of Conversation is upon us. The subtitle this time: It's Time to Get Busy. 

I've been fortunate to been included in each of three issues, and still read and glean from the first two often.

This year, all proceeds go to the Make-A-Wish Foundation.

Another great job by founding editors Gavin Heaton and Drew McLellan (and to the support team that helped put this together. Also, to the cavalcade of conversation conductors and collaborators (chapter authors):

Adam Joseph

Priyanka Sachar

Mark Earls

Cory Coley-Christakos

Stefan Erschwendner

Paul Hebert

Jeff De Cagna

Thomas Clifford

Phil Gerbyshak

Jon Burg

Toby Bloomberg

Shambhu Neil Vineberg

Joseph Jaffe

Uwe Hook

Steve Roesler

Michael E. Rubin

anibal casso

Steve Woodruff

Steve Sponder

Becky Carroll

Tim Tyler

Chris Wilson

Beth Harte

Tinu Abayomi-Paul

Dan Schawbel

Carol Bodensteiner

Trey Pennington

David Weinfeld

Dan Sitter

Vanessa DiMauro

Ed Brenegar

David Zinger

Brett T. T. Macfarlane

Efrain Mendicuti

Deb Brown

Brian Reich

Gaurav Mishra

Dennis Deery

C.B. Whittemore

Gordon Whitehead

Heather Rast

Cam Beck

Hajj E. Flemings

Joan Endicott

Cathryn Hrudicka

Jeroen Verkroost

Karen D. Swim

Christopher Morris

Joe Pulizzi

Leah Otto

Corentin Monot

Karalee Evans

Leigh Durst

David Berkowitz

Kevin Jessop

Lesley Lambert

Duane Brown

Peter Korchnak

Mark Price

Dustin Jacobsen

Piet Wulleman

Mike Maddaloni

Ernie Mosteller

Scott Townsend

Nick Burcher

Frank Stiefler

Steve Olenski

Rich Nadworny

John Rosen

Tim Jackson

Suzanne Hull

Len Kendall

Amber Naslund

Wayne Buckhanan

Mark McGuinness

Caroline Melberg

Andy Drish

Oleksandr Skorokhod

Claire Grinton

Paul Williams

Gary Cohen

Armando Alves

Sam Ismail

Gautam Ramdurai

B.J. Smith

Tamera Kremer

Eaon Pritchard

Brendan Tripp

Adelino de Almeida

Jacob Morgan

Casey Hibbard

Andy Hunter

Julian Cole

Debra Helwig

Anjali Ramachandran

Jye Smith

Drew McLellan

Craig Wilson

Karin Hermans

Emily Reed

David Petherick

Katie Harris

Gavin Heaton

Dennis Price

Mark Levy

George Jenkins

Doug Mitchell

Mark W. Schaefer

Helge Tenno

Douglas Hanna

Marshall Sponder

James Stevens

Ian Lurie

Ryan Hanser

Jenny Meade

Jeff Larche

Sacha Tueni and Katherine Maher

David Svet

Jessica Hagy

Simon Payn

Joanne Austin-Olsen

Mark Avnet

Stanley Johnson

Marilyn Pratt

Mark Hancock

Steve Kellogg

Michelle Beckham-Corbin

Michelle Chmielewski

Amy Mengel

Veronique Rabuteau

Peter Komendowski

Andrea Vascellari

Timothy L Johnson

Phil Osborne

Beth Wampler

Amy Jussel

Rick Liebling

Eric Brody

Arun Rajagopal

Dr Letitia Wright

Hugh de Winton

David Koopmans

Aki Spicer

Jeff Wallace

Don Frederiksen

Charles Sipe

Katie McIntyre

James G Lindberg & Sandra Renshaw

David Reich

Lynae Johnson

Jasmin Tragas

Deborah Chaddock Brown

Mike O'Toole

Jeanne Dininni

Iqbal Mohammed

Morriss M. Partee

Katie Chatfield

Jeff Cutler

Pete Jones

Riku Vassinen

Jeff Garrison

Kevin Dugan

Tiphereth Gloria

Mike Sansone

Lori Magno

Valerie Simon

Nettie Hartsock

Mark Goren

Peter Salvitti

Exploiting Chaos as Example Blog Posts (Great Content too!)

For the past few months, I've suggested the book Exploiting Chaos so much, people are telling me I'm repeating myself.

It's not just the content I'm evangelizing (and it's fantastic), it's the style and design — a great example of a blog writing (web writing?) practice. Let's look:

Exploitingchaos
Emotional Headline; short paragraphs; eye-resting use of font changes and bullet points; bottom line take-away; great image. Nice!  If it had a hyperlink, it would be a perfect post — but hyperlinks in books aren't really here yet. 

You can download a sample of Exploiting Chaos in PDF format to go a bit deeper, or just buy the book.I know I'd suggest it (at least twice)

Jeremy_gutsche  

Other places and faces behind the book:

TrendHunter site
Trendhunter Facebook
Trendhunter TV
Trendhunter on Twitter
Jeremy Gutsche's Twitter

IDLFO Project: Sharing What You Read with Widgets

Mybookdisplay Have you ever noticed how the attention of new visitors to your home or office is drawn to your bookshelf display? The titles and subjects provide a quick conversation piece, but also shows commonality — possibly even discovery.

Likewise, sharing what you read online can be a great sticking point in building community with new visitors to your blog. It also keeps your reading organize (knowing folks are looking in).

Two widgets I've put into play on my new I Dunno, Let's Find Out site are a Slideshare favorites and a Google Reader Shared Items list. I will probably do likewise soon with my Flickr favorites and a VodPod widget

Scott McLeod recently offered up what he shares on Google Reader, broken down by category, and boy did I had a field day subscribing to many sites I hadn't known about.

So, here are four reasons to use these widgets (or even your own FriendFeed widget to show all you read-write-publish):

  • Build community through commonality
  • Be a resource to your visitors by sharing
  • Keep Found things Found
  • It's easy to do

So, what's in your bookshelf?

Other IDLFO Project Posts:
 - Listen and Learn
 - What's My New Site About?

Photo on Flicker by myself

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Stamped Out? Enough of That!

Images I’m loving Seth Godin‘s new book, Linchpin — and you will too. Though I’ve just started reading it, the pages are turning fast. Others are already talking about it all-a-Twitter.

In one part of the book, Seth talks about how our society, today’s business and educational status quo, is used to stamping out voices rather than letting the creative idea-flow flow.

Don’t let that happen to your organization.  Together We’re Smarter.

In this fantastic time of voices shared, ideas built, and contagious creativity opening new possibilities – don’t stifle those around you. Rather, build them up and encourage their voices.  Even if they are wrong at the start, their sharing will make their voices stronger – better – more profitable for all.

Some say that Seth’s books are all alike, just the title and keywords change.  Not so with Linchpin. Get it as soon as it comes out — employ the ideas with and for those around you.

And put the ideas to work in your own life.

For me?  Back to the book(s)

 

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A Reader’s Dozen: Books I Recommended Most in 2009

A lot of folks ask me for suggestions on books to kick-start or re-ignite their passions and participation in social media. Every individual and situation is different, but here are the books I recommended most in 2009:

  1. Greater Than Yourself
    by Steve Farber
  2. Tribes
    by Seth Godin
  3. Exploiting Chaos
    by Jeremy Gutsche
  4. The Think Big Manifesto
    by Michael Port
  5. The Digital Handshake
    by Paul Chaney
  6. Crush It!
    by Gary Vaynerchuck
  7. Socialnomics
    by Eric Qualman
  8. Radical Careering by Sally Hogshead
  9. The 4-Hour Workweek
    by Timothy Ferris
  10. Me 2.0 by Dan Schawbel
  11. Career Renegade by Jonathan Fields
  12. The Element
    by Sir Ken Robinson
  13. What Would Google Do?
    by Jeff Jarvis

A couple of interesting things to note here: 

  1. These recommendations are in response to folks asking about how to improve or ignite their social media engagement, yet really … only three or four can be considered "social media" books.  The others are about big ideas, amplifying relationships, passionate positioning.
  2. Each of the authors are actively engaged with their audience via social media platforms (click on their name above to engage). Hmm.

Considering I didn't pick up my own copy of Exploiting Chaos until October, I've really made some noise about it for it to be so high on the list. Though I didn't track it this year, I believe The Think Big Manifesto was the book I gifted most often. Radical Careering (published in 2005) probably has a permanent spot on this list.

Books I look forward to most in 2010? Drive
by Daniel Pink (just out now), Fascinate by Sally Hogshead (due out February), and Confessions of a Public Speaker by Scott Berkun (just picked up the Kindle version).

What were the books you talked most about in 2009. (I'm taking notes if I missed one you loved!)

FYI: The links to the books take you to an Amazon book page that is an affiliate link (price doesn't go up, I just get a small cut if you buy from the link). I linked to Amazon so you can see what's behind the cover. Barnes & Noble and 800-CEO-Read are also great places to buy these books from.

Write a Book in 2010 – Using Your Blog

39172907 Is 2010 the year you finally write that book?

I hope so. And I'd suggest you write your book on your blog (or start a new one and make it public).

A few reasons you'll want to write it on the blog:

  1. Don't get stuck at the start: I know lots of folks who get stuck on page one. They have 17 fantastic introductions or Chapter 1s. You won't get stuck. Make your outline or content headings categories on your blog.  Try to write a 200-300 word post daily (just spill), filling each category 4-6 times each month. At the end of the year, even if you miss a day or 50, you'll have a 200-page book by the end of the year.
  2. Your audience is building up as you go: You'll be able to get feedback as you go. And by watching your stats, you'll see which areas you need to address.
  3. Yes – Give it away: Nobody's going to click through 200 blog posts in a sitting (and if they do, they earned to see it free). If it's good, they'll want to buy the book.
  4. A page is but a pebble: I can almost hear ya now, "What – me write a book?" Let's not cross the mountain in one giant step, but rather a pebble at a time. But we'll call them posts (which later become pages). 
  5. Be Findable: And even if you don't end up with the book, you'll be more findable based on your page-depth and consistent writing. Oh – and you'll probably become a much better writer.

One day – one post – one page at a time. Possible?

I dunno. Let's find out. And hey…Why not?

P.S. This post is 297 words, including this postscript.

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