You’ve been busy working (and let’s hope that pace is profitable and remains true). Still, part of your marketing strategy includes keeping a freshly updated website and blog.
The wrestling match in your mind when you get back at it is much like the one you had when you first started – “What can I write that will knock their socks off?” -
Better idea: Think “Instant Oatmeal”
- Write a Short List Post – No need to go all thesis on your reader. Page depth (many posts) will provide examples of you expertise. No need to prove it in one post. (Hint: This post is a short list post, hmm?)
- Use a Quote or a Movie Clip – I’ve done plenty of both. MovieClips.com is a great resource. A simple clip or quote and a few sentences why it resonates or fits into your niche (i.e., helps your customers; motivates your business; etc.)
- Use an Interview (or Question) for your Own – If you’ve seen, heard, or read a good interview – make it your own (giving attribution or link back to the original). Even if it’s only expanding on a single question. You can also do this with a book’s table of contents. Here’s an example of a Helena Bonham Carter interview I tweaked, and a SCAMPERing of a John Maxwell book.
No need to dither around about how profound your comeback post should be – work towards prolific. Prolific writing begets profound writing.
Photo on Flickr by Justindc
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