Writing a blog post each day isn’t at all difficult.
Writing a post that make sense, adds value, and provoke conversation or curation from others might.
I often suggest that you just – start – writing. Spill it. Write, don’t edit. You’ll get better at it as you do it.
Let’s take blogging for instance. Where do we begin…
Well … after a few minutes of silence (except for the cursor getting louder with each blink), we avoid the noise of silence by … by diverting our attention to things with tangible results.
We …yes that’s it, we change a color on the banner, or … we put up a new widget, and of course … we must learn how to do so, so we read up on how to do code to get the widget up and … hey, what’s that … I could use one of these too (y’know, one of those plugins that helps encourage readers to subscribe to my newsletter), oh … but I also don’t have a newsletter. Well, maybe I should do research on which newsletter service is best (and free) oh, here’s one, I should watch the tutorial video.
Hours later, after putting together widgets, colors, and watching tutorial videos, I’m almost ready to write that post. Oh, but I don’t have content for that new newsletter, I should write that first.
And we stare.
At that blasted cursor.
But hey, bright side is now we have our ducks in a row. But they just sit there. Sitting Ducks. I wonder if there’s a dot com for “sitting ducks”. Maybe a mobile app? I should do some research if there’s a mobile app for stuck writers. Oh here’s one. hey, that looks good. I should buy this to get some ideas for my mobile app. Hey, this is cool.
An hour later, I’m inspired and ready to create a mobile app for my new idea. Heh, and all this because I thought I was dry for ideas. Nonsense! This innovation stuff is a breeze.
Okay, here’s a free thing to create a mobile app. Let’s see. Connect RSS feed of the site. D’oh, I have to go get the dot.com first. Boom, there – now to design the site, Let’s see… Pour a glass of wine, some cheese and crackers, okay – now we’re getting down to business. This year is gonna be great… (and off to work we go)
But we still haven’t written a word (though now we have another site, and a mobile app – both needing words)
As Sean Connery said in Finding Forrester. Punch the keys!