When I was in the retail business, I had a regional manager once ask me how my sales of “blank wall space” and rental of the “vacant carpet squares” were going?
I raised my eyebrows and waited for the lesson to be delivered. I didn’t have to wait long:
“I love white space as much as the next person,” he said. “But we’re not in advertising. This is retail. Floor space and Wall space? That’s for our inventory. Keep ‘em full, clean, and looking good. Move a few things around once in awhile. We can do quantity and quality at the same time.”
He wanted customers who visited to always be thinking:
- Lots of Selection
- I Can Always Find Something Good Here
- My Friends Should See This
- I Should Come Here More
As you look at your individual content pieces – are they easy to read? Are you? Or do they look like a sales rack with everything just piled on top of each other?
Your blog, your Twitter stream, your Facebook Timeline? That’s where you display your online inventory – your digital footprint.
We can do quantity and quality at the same time.