“If we must claim an ROI for social media, it will be found in the very fuzzy edges of the inventory we place with care and craft on our social media shelves”
- Gerard McLean in Stocking Your Social Media Shelves
The greatest running backs in the NFL seem to have one element in common. It’s a practice rarely seen on highlight reels or still shots.
It’s not so much the fancy stuff. Not the stiff arm, the high-leg, or the spin. The one trait all the greats share is one that does NOT stand out. But it’s the one that kept moving them forward.
Even when they hit a brick wall of defense, the greatest running backs keep pumping their legs.
Short steps. Rapid pace. One after the other.
They keep their legs moving.
Jerome Bettis was one of the best at this, especially near the goal line. Legs always moving. His strides weren’t long, his legs kept moving. Even when it seemed he wasn’t going forward anymore, his legs kept moving. When he was tackled, he’d get back up and … his legs kept moving …
When it comes to your blog, bring your fingers to the keyboard like Jerome Bettis near the goal line. Your fingers keep moving.
When it seems no one is reading your blog – your fingers keep moving. When it seems you don’t have anything to write about – your fingers keep moving. If you make a mistake or someone disagrees with you – get back up and make sure your fingers keep moving.
Can you drive this thing?
Do you subscribe to your own RSS feed? You should.
Sometimes, if you could see what I can see (and what your readers-prospects-customers see). A successful retailer and the restauranteur are always looking over their displays and presentation – and so should you.
When I click on your RSS button – if it goes anywhere – I sometimes get sent to a page that looks like this:
Feedburner gives you analytics AND a stylized, browser-friendly result when readers click on your subscribe button.
Now that you’ve subscribed to your own RSS feed, you can do even more “display merchandising” from your Google Reader (or however your read your feeds).
Next time someone clicks on the orange button, don’t scare them. Display your RSS so its a friendly RSS.
How do you measure the conversations in a day?
Small talk at the grocery store? Debates at meetings? Brainstorming during lunch? Arguments in your own head?
How about the conversations where you listen more than talk? Or the ones you have on Twitter? Those where there is no talking going on at all?
I’ve never counted the number of conversations I have in a day. You? Yet we struggle at writing a blog or posting a thing on that social network.
Start with one keystroke … and keep going …
You’ll find things measure up just fine after awhile.
Guest post written by Kathleen Hubert
3 Tips to Making Your Small Business Big in 2012
Making a small business into a large success is not as challenging as it might seem. Dreaming of creating a big business from that small company that is currently running and bringing in profits is only the first step in achieving the goal. Following three simple rules can help bring in big successes in 2012 that will ultimately result in creating a big business.
Before starting out with a new business plan, it is vital to determine what worked in 2011 and what held your small business back. List the items that sold the most or the marketing scheme that brought in new customers to your company.
Beyond listing the successes, make another list of what did not work for the business. Differentiating what works for you and what does not can help ensure you have repeat customers and maintain the current client base.
Show Expertise by Helping
Creating a blog that gives advice on how to use products or what services might be useful in which situations can not only help clients who are looking for answers; it can show expertise in your business field. By establishing yourself as a professional who is not only seeking profits but also trying to give help when clients need a hand, you are bringing in more interest and work.
Making use of blogs, social networking sites and other Internet resources is a great way to help your small business grow and start blooming into a big company. Social networks and blogs are particularly useful when you want to establish your experience and professionalism in the field.
Make a Plan
The final tip to follow is making a business plan based on the figures and information from previous years as well as customer feedback about services or products. A business plan should detail what you intend to do for growth, what you plan to avoid for the next year because it did not work previously and which areas clients would like to see improved. By working on a plan and creating a method of obtaining the goal of becoming a big business, the dream can ultimately become a reality.
Small businesses always have a hope of growing into a large corporation. Fortunately, it is possible for any business to reach for greater success with a plan of action and a few simple rules.
Kathleen Hubert is a blogger who writes on a variety of different sites. Check out more of her work at car loans.