“Content may rule, but your online content must be the right sort of content: Customer-focused. Authentic. Compelling. Entertaining. Surprising. Valuable. Interesting. In other words, you must earn the attention of people.”
Content Rules by Ann Handley & C.C. Chapman (emphasis mine)
You know that person who never ever stops talking about themselves? Or the one who always has something nice to say – right before they tell what their agenda really is? That’s probably not you.
When you and I are engaged in a conversation, there’s plenty of give-and-take. You’re a wonderfully empathetic listener offline. You share ideas that build my ideas into better ideas. You’re humble. You’re modest. I enjoy talking with you.
But when you write a blog post … it’s as if someone else has taken over your brain.
You write about you a lot. And how this idea or that plan will help your business. Dropping names and promoting specials is great now and then (70-20-10), but as your blog coach, let me share this tip:
Write with your Reader in Mind
Read from the other side of the computer for a minute and ask yourself three questions (as the reader, not the writer):
- Would I finish reading this post?
- Would I share this post?
- What would I remember about this post?
Use the quote above from Content Rules as a guideline: Customer-focused. Authentic. Compelling. Entertaining. Surprising. Valuable. Interesting.
Write with your Reader in Mind. Earn Their Attention