For a busy small business, Theming can be used as a form of Segmenting Your Day
The use of Theming can work favorably in your content marketing or social media efforts. Rather than use it as a rule, employ Theming as a back-up tool – as in when things get backed-up, fall back on the Themes.
Here’s how I use Themes as a fall-back (again, a safety net rather than a rule):
During the weekends, I plan out and even draft some of what will be posted or sent during the upcoming week. As the week starts, things might be flowing great. I begin final edits or even add to some pieces. Then, unexpected opportunities or serious situations arise, thwarting my plans. That’s when I fall back on my own Themes:
- Monday: Metaphors and Similes
- Tuesday: Tools and Devices
- Wednesday: Why and How
- Thursday: Theories and Trendings
- Friday: Flutterings and Guest Posts
- Saturday: Videos & Slides
- Sunday: Visuals & Thoughtography
That helps my workflow, in fact – the Friday-Sunday portion are now part of the regular editorial calendar (wow, did that free up some time during weekends).
Using the Themes above, I may write a quick post for the blog – hopefully as a fall back for the future, but sometimes for immediate publishing. I also use the above themes for sharing and Content Curation. I’ll search Prismatic, Topsy, and Alltop and use valuable finds for social media status updates or to email customers a link they might find interesting.
All this is done in the early portion of my day, as outlined in a recent piece on Segmenting and Project Mindsets. As I write this, it’s early on a Wednesday morning – a busy day ahead. I’m employing the device we call ‘Theming’ on this very day, and using it as an example in hopes it will create confidence and clear up overwhelm in your day.
Adding blogging and social media to a small business work day may seem like squeezing blood from a time clock – but I might write about that on a Monday (Metaphors and Similes).
Begin to think about how ‘Theming’ can give you a fall back to avoid overwhelm and writer’s block.