GUEST: How Manufacturers Should Do E-Commerce Right


Written by Simon Horton After the technology shift and the growth concentrated only in retail e-commerce in recessionary times, manufacturers are taking baby steps towards direct-selling to their customers. And this sector unquestionably holds strong potential to evolve even in coming times. Some manufacturers have already embarked on the opportunity by integrating … [Read more...]

THOUGHTography – Pivot to Avoid Pitfalls

detour sign

Never view obstacles in your path as the enemy. Rather, view any obstacles as detour signs to avoid pitfalls. ~ Donald L. Hicks Changes often come as a surprise. Sometimes, change simply requests a minor modification. We adapt, and keep going on our journey. There are other times when change demands an overhaul of our direction, timing, strategy, and tactics. Pivot to Avoid … [Read more...]

Why You Should Subscribe to Your Own RSS Feeds


Who...wait, what?  RSS?  Is that still a thing? Yep.  And it's a good thing. Feeds and syndication are a way your content has the potential to reach more than your imagination. If you have a website for your own business, you should subscribe to your own content and feed in several ways. Subscribe via Feed You should be subscribing to your content with some kind of feed or … [Read more...]

METHOD: Writing Email with Eye Rests

tired eyes

In retail, we examine our windows and display cases. In food service, we pay attention to cleanliness and presentation. In our email, we should practice good format and readability - for any device. Writing for the web almost demands generous and plentiful "eye rests" to help the reader. With the advent and popularity of mobile devices, eye rests are more important than … [Read more...]

DEVOTIONAL: Maintaining Focus


Each Sunday afternoon on this site, we share a short devotional message.  If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier, our post will close with a hymn or spiritual. Maintaining Focus Keep the mission in mind. I forget that sometimes. Once I lose focus, I get off track and begin to stumble. The battle … [Read more...]

Week in Review: Posts and LIFT Shares, May 31 – June 6, 2015

Week in Review Cover

Week in Review May 31 - June 6, 2015: Posts and Podcasts from ConverStations, Armchair Articulations, and LIFT resources shared on Twitter (@mikesansone): This Week on ConverStations METHOD: Take a No Question/No Reply Approach to Email COOL TOOLS: Portable Video Kit for DIY Video THOUGHTography: Visual Content Matters GUEST: Design for Content - User Experience is … [Read more...]

WATCH: Your Time, Your Path, Your Life in LIFT Clips 06/06/15

LIFT cover 0606

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - Getting the Most Out of Evernote IMPROVE - There Are No Shortcuts. You Find Your Path By Walking … [Read more...]

GUEST: Appreciation That Makes Every Employee a Superstar

appreciation on a windshield

Are your employees burned out after a long project cycle? Are they dragging their feet into the office or taking more sick days? There are many tried-and-true ways to show your staff how much you appreciate their hard work. Here’s a reminder on some of the best ways to keep employees happy and productive: Give Employees Special Time Off to Pursue Their Passions When employees … [Read more...]

THOUGHTography: Visual Content Matters


With micro-content and our quick-attention span scrolling and swiping through content - visual content can act as a speed bump to slow down fast fingers. These visually stimulating pieces of content act as "eye rests" for your reader. Visuals express ideas in a snackable manner - Kim Garst Finding and including visuals and images within your content makes your message pop … [Read more...]