Boomerang Your Message

I still hear business and civic leaders here in Iowa talk way too much about people moving out of Iowa. My advice: Let them go, watch them return, count how many they bring back. One reason I decided to move my family to Iowa is because everyone I'd ever met from here made a lasting impression to the character and work habits of Iowans. Since moving here, I haven't been … [Read more...]

Panera Bread: An Update on Our Relationship

The other day, I noticed an intersting referral incoming from Google: Panera. ConverStations is in the top ten (results may vary based on geography). Just Panera. Not a search on Married to Panera (the page listed in the search results). Not a search on Starbucks is Looking and Tasting Better (which created a stir here in Iowa). Just Panera. For those wondering, I still visit … [Read more...]

Warm Up to a FeedBurner TotalStatsPro Account

TechBrew and FeedBurner are teaming up on a contest where fans of FeedBurner can win a TotalStatsPro account. Frankly, I use TotalStatsPro on every account I create - but I still may enter just for fun. The details: The Contest To enter the contest, submit one of the following as a comment on at this TechBrew post: A) A real-life photograph of the FeedBurner logo that you’ve … [Read more...]

Are You a Photopreneur?

I've been part of laying a foundation of conversation and community for Photopreneur - even though we're still weeks away from seeing the tool and marketplace what will be Photopreneur.com. A while back, I asked Are you a photoblogger? and will be responding to the emails and comments received from that - but Photopreneur is more than just photoblogging, more than photo … [Read more...]

Porch Your Elevator Pitch

When it comes to building a team of contagious customers, don't expect them to sneeze out your Elevator Pitch. Give them a Porch Pitch. These days, elevator pitches are long-winded (see Wikipedia's definition). They're rarely transferable. If you're going to build an army of contagious customers, you need to equip them with something they can remember. Example: Last year, on … [Read more...]

New RSS Users Ask: “What’d I Touch?”

I've seen the look of fright painted on the faces of people clicking on RSS links. It's not pretty. They hesitate from then on - IF they try it again. One of our mantras is Search Once and Subscribe. We even offer hints on How to Subscribe to Feeds and Getting Started Reading Feeds. But until we can stop showing the code beneath the link - I'm not sure it's going to hit a … [Read more...]

Hold That Train!

Do you ever get the feeling you've missed the train? No worries, there's another stop ahead - another train coming. Great thing about blogs: the conversations are living documents. A few extensions of conversations we've been part of over the past few days: 5 Things Marketing Gurus Need to Learn From Bloggers by Dawud Miracle - A Web Developer (and friend) offers a different … [Read more...]

Iowa Business Blog Workshop – NEW Time & Location

We've found a new time and a new location for our Show Me Your Commitment Blog Workshop. Where: Dahl's Community Room, 156th & Hickman, Clive (map)When: Thursday, Feb. 22, 7:00 - 8:00 AM (yep - you get to sleep in a bit) Dahl's is a locally owned grocer who offers a community room for meetings and workshops just like ours. They also have a breakfast buffet, so we might … [Read more...]

Surf Smarter with These Buttons

A good portion of my work is coaching companies on how to listen to the blogosphere, paying attention to what's being said and how users are sharing information that is important to the company. There are three buttons I use often when visiting a company site or a blog that mentions the company I'm working with: Google Blog Search This Technorati This del.icio.us History As … [Read more...]

Psst II: SOBCon 07, May 12th – Chicago

I've been privileged to work with some great folks in putting together the first SOB Conference - SOBCon07, coming to Chicago on May 12, 2007 at the Hotel Sofitel at O'Hare. Many blogging events are to introduce blogging, but this one is different in two ways: Relationships: It's taking the relationships being built across the blogosphere - and in particular, around Liz … [Read more...]