3 Proven Ways to Build Customer Loyalty

We Heart Customers Calling Card

Guest Post by Brian Wilkins The acquisition of new customers grows a small business, but retaining the ones you already have sustains it. A 2014 report by BIA Kelsey and Manta found that repeat customers outspend new ones by 67 percent. The report also found that 61 percent of surveyed businesses said half of all their sales come from repeat customers. It's common … [Read more...]

Are You Actually Doing It All Wrong?

Complaining Drivers

You're Doing it All Wrong! You've probably heard it or read it way too many times already this year. You're not engaging enough on social. You're not going to enough networking events. You're giving too much away. You're spending too much on car insurance. Is there only ONE way to do it? Nope. If you know your own WHY. If you are answering your customer's, "SO … [Read more...]

Plotting or Plodding?


It's understandable, to a degree, when someone wants bigger, better ... now. We've grown accustomed to it. Understandable, but not always profitable. Instant gratification. Tangible (and immediate) results in bright colors on the chart. Maybe even results without effort. When it comes to making incremental improvements, is there really time for such plodding? But wait … [Read more...]

Business Owners Should Always Be Learning

Business Woman Shrugging Shoulders

At what point do we give up learning? Maybe it happens in our 30's or 40's, after all - we should know this stuff by know, right? Or maybe it becomes clear we're past the learning cycle in our 50's and 60's when we see new generations taking to new things like they were born with the know-how. Or maybe - just maybe - we don't want to look like rookies. We don't want to … [Read more...]

The LIFT Weekly Podcast: Episode 1 – The LIFT Framework

LIFT Episode 1: The Framework

The LIFT Weekly Podcast for Small Business Owners has begun. The first episode, examines the LIFT framework and how it will be used in the show. In each episode, The LIFT Weekly Podcast for Business Owners will take a question or topic in unpack it from four perspectives: Learn, Improve, Find Flow, and Think. Business owners, often of the DIY mindset, have many … [Read more...]

Week in Review: Posts and LIFT Shares, Dec 28, 2014 – Jan 3, 2015

Week in Review 01-03-15 Featured

Week in Review December 28 – January 3, 2014: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts, and LIFT resources shared on Twitter (@smallbiztracks) This Week on ConverStations ConverStations blog posts you may have missed this week: Develop a Credo (Thoughtography) Full Steam Ahead in 2015 - A Preview and Review Increasing Revenues … [Read more...]

First Steps and Finding Conviction in LIFT Clips 01-03-15

Gretchen Rubin on Strategy of First Steps

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - How to Learn Anything IMPROVE - Why Write a Book FIND FLOW - Strategy of First Steps THINK - The Key to Finding a Good Game – As a youth, Saturdays were … [Read more...]

Improve Your Benefits Package with These 6 Unique Services


Guest Post from Lilia Ortiz Improving your benefits package by offering unique services that create happier, more productive workers is the best way to gain new talent and retain current employees. In fact, a MetLife survey reports that an impressive 80 percent of employees value personalized benefits. Additionally, companies like Google and Pinterest are well-known for … [Read more...]

A Strong Why Withstands a Strong Storm

Sailboat against a windy storm

Why do you do what you do? A lot of folks are drawing up plans - or perhaps already scratching them and starting over. And that's okay, I guess. After all, Today is the First Day. What thwarts a plan? Poor planning? Naysayers? Hard work? Always go back to the 'why' - and ideally, start with why (which is a great book, by the way). A strong why is a foundation against … [Read more...]

First Day

first day prayer

Botched it!  Already? Resolution - smezolusion. Today is the First Day of the Rest of My Life. This is the beginning of a new day. God has given me this day to use as I will. I can waste it or use it for good. What I do today is very important because I am exchanging a day of my life for it. When tomorrow comes, this day will be gone forever, leaving something in its … [Read more...]