Truncate Tighter

truncate tighter

"If you can’t describe your business model in ten words or fewer, you don’t have a business model." ~ Guy Kawasaki in The Art of the Start 2.0 An "elevator pitch" used to be a quick delivery of your business idea, company mission, or better yet - a mantra worth remembering. Somewhere along the line, the elevator ride must have gotten longer because most of the pitches are … [Read more...]

Tips and Tricks for Better Content Curation

Hand Picked Flower

Written by Larry Alton As an adjunct to content marketing and social media engagement, the ability to curate relevant content and distribute it to your customers and followers can be an incredibly valuable skill to have. Not only does it save you time, but it enhances your credibility and status as a thought leader. However, it’s important to understand that content … [Read more...]

More Than a Reboot: The Art of the Start 2.0 by Guy Kawasaki

The Art of the Start 2.0

"If You Make Meaning, You'll Probably Also Make Money." - Guy Kawasaki, The Art of the Start 2.0 I'm fortunate to be reading an advance copy of Guy Kawasaki's new book, The Art of the Start 2.0. It's quite a bit different than the first iteration of The Art of the Start. In fact, version 2.0 is 64% longer than the first version, which was published in 2004. While the wisdom … [Read more...]

Best Practices: Be the Resource with Content Curation (Resources)

Sharing Content from a Wine Bottle

Sharing content is a great way to build up your intended audience. Not only build up your numbers, but actually build your audience up by sharing information that will inform, inspire, or entertain them. I call this practice: Be the Resource. What is Content Curation?  Sharing Content to Benefit Others. Just remember who is your "who" - as in who is your intended … [Read more...]

Week in Review: Posts and LIFT Shares, Feb. 22 – 28, 2015

Week in Review Cover

Week in Review February 22-28, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts, and LIFT resources shared on Twitter (@smallbiztracks) This Week on ConverStations Lessons Learned: Accentuate the Positive Developing Good Habits for Your Telecommute Thinking of Redesigning Your Website? Always Room for One More Good One 7 … [Read more...]

Choices in Thinking, Feeling, Flowing in LIFT Clips 02-28-15

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We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN - EMV Credit Card Security IMPROVE - Choosing "Yes" or "No" FIND FLOW - Optimize … [Read more...]

Does Your Small Business Need a Mobile App?


Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses. A number of small and mid-sized businesses have also profited from mobile apps and more and more businesses are now following the trend. It is important to … [Read more...]

Seven Social Media Tools that Help Save Time and Increase Effectiveness

time saving tools

Written by Jessica Davis Today, social media is not optional, but a necessary practice for businesses. With the ever-increasing demands of growing a business, especially startups, it can get rather difficult to manage the different social media platforms that may be a part of your marketing efforts. Not utilizing these platforms would mean a lost opportunity for business … [Read more...]

Always Room for One More Good One

Launch of Hot Air Balloons

There is always room for one more good one. If you look at the movies or bookshelves, there's even room for some bad ones. But what about you? Is there room for you? For your work? How does one know they are good enough to be one of the good ones? If there is always room for one more good one - how do you become one of the good ones? By doing. By continuing to do. That's … [Read more...]

Thinking of Redesigning Your Website?


Written by Ruth Ann Monti When was the last time you improved your website? If it has been more than three years, chances are it's high time that you start thinking seriously about redesigning your website. Why the urgency? Your competitors have probably already done it, and not updating your site to accommodate new technology — particularly mobile technology — can cost you … [Read more...]