8 Tips to Creating a Small Business Holiday Marketing Plan

Red Star Poinsettia Decoration

Written by Lewis Robinson Whenever the holidays roll around, anyone hawking anything is always in a tizzy to sell as much as possible. This impulse is understandable, given the rampant fervor surrounding the end of the year. Holidays provide a quick shot of adrenaline and a potential long-lasting brand boost to any small business. Crafting a marketing plan before the … [Read more...]

A Poem of Gratitude for Small Business

small business on main street

Almost a decade ago, I was driving through a small, rural town in Central Iowa about this time of year. There was a store having a Going Out of Business Liquidation Sale. When you think about it, things must have been really tough. This time of year, a retail business should thrive - or at least be busy enough not to have to liquidate. It broke my heart. It still happens too … [Read more...]

Giving a Gift of Growth

Give a Gift of Growth

As part of the season of thanks and giving, consider gifting your favorite small business owner a gift of growth. On December 23, 2014 we will award five business owners with a 3-month subscription to SubCLUBs. Each month the winners will receive a report on their current web and social media status, access to premium content, 90 minutes of one-on-one coaching … [Read more...]

Coaching Calls Designed for a LIFT

a coaching watching over an exercise on the computer

One of the best part of being a member of SubCLUBs are the coaching calls. Each month, active members receive 90 minutes of one-on-one coaching by phone, Skype or Google. These calls can be scheduled in 15, 30, 45, or 90-minute segments. During these coaching calls we cover each point of our LIFT practice: LEARN Something New IMPROVE on Something Old FIND FLOW and avoid … [Read more...]

Week in Review: Posts and Podcasts Nov 16 – Nov 22, 2014

Week in Review Cover 11-22-14

Week in Review November 16 – November 22: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in … [Read more...]

Dark Clouds?

dark clouds over small town

Forecasting is an important part of business planning. Examining patterns and trends help us make ready for what might be ahead. Just as important is being able to determine if a task or tactic should be part of the plan or a plan for a pivot. Too often, I've seen business owners change a strategy or discard a tactic that has been successful - simply because of a forecast … [Read more...]

Fail, Perfect, Early – LIFT Slides 11-22-14

Keep Pushing Forward

As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow.  LEARN - 5 Ways to Fail Correctly 5 Ways To Fail Correctly from Robert Kennedy III IMPROVE - Craft Perfect Posts for … [Read more...]

How-To’s, Holidays, and Habits – LIFT Clips 11-22-14

Look Better on Webcam cover

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - How to Look Better on a Webcam [tentblogger-youtube 4lfzvaBYRwg] IMPROVE - Holiday Trends for Small Business [tentblogger-youtube R1-B71kwzyo] FIND FLOW - What … [Read more...]

Best Practices and Ideas for a Content Audit

Slide showing Stocked Grocery Shelves

We often use Fridays as a showcase for Guest Posts that help business owners - like this one on opening an online store. We try to publish two such posts each Friday. The afternoon's post didn't show - so, practicing from the recent How I Use Feedy and Pocket post, I've found some of the better pieces on conducting a content audit for your site using Feedly Power Search and … [Read more...]

How To DIY An Online Store For Small Business Owners

customer offering credit card for purchase

Writtten by Geoff Austin Ecommerce continues to grow and is worth over $304bn in the US right now. The peak online selling period has started and will run until Xmas. Black Friday which comes at the end of November is worth $1.2bn in sales. So it’s easy to see the benefits of selling online. Yet according to the NSBA, 72% of small businesses are still not selling their own … [Read more...]