Visuals and Ideas in LIFT Slides 03/28/15

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We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few slideshows that might help you in building a better business presence and a smoother work flow: LEARN - How to Pack a Punch with Social Media How to Pack a Punch With Social Media from Guy Kawasaki IMPROVE -10 Startup Business Puzzles Visualized and Explained … [Read more...]

Storytelling in LIFT Clips 03/28/15

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We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. The power of story and storytelling is becoming more and more important in building a better presence for your business. Here are a few looks at storytelling and how to do it … [Read more...]

A Simplified Guide for Naming Business Products

Naming a New Product

Written by Susan Finch Entrepreneur reported a professional naming firm charges up to $80,000 to develop a name. That figure also often includes working with a professional linguist, graphic design services such as a logo and other collateral. It's also possible to get a basic service for $50. Whether you hire a professional or pick a name on your own, there is a science … [Read more...]

Six Steps to a Safer Workplace

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Written by Tatiana Castano A safe workplace can lead to fewer injuries, but it can also make a big difference in a company's profit margin. The Occupational Safety and Health Administration estimates that employers pay nearly $1 billion a week just to cover direct workers compensation expenses. Here are six ways to boost workplace safety: Establish Clear Safety … [Read more...]

Learning from Social Media’s Role in Healthcare Informatics

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Written by Jane Miller With the U.S. government mandate toward electronic medical records, there has been a rise in health informatics jobs. With that rise has come a need for more tech-savvy individuals in the healthcare industry. More than just an IT job, health informatics means more than just knowing how networks work. Healthcare providers are finding that healthcare … [Read more...]

6 Small Business Trends to Watch For in 2015

Coworking is among small business trends

 Written by Julie Ellis Pay attention small business owners! There are many new and exciting things coming down the pike in 2015. If you would like to spend 2015 increasing revenue, and making sure your employees are happier, take a quick look at these small business trends of 2015. Content Based Marketing/Developing Social A Responsibility Reputation Forget about … [Read more...]

MyCreativeShop Empowers Owners Through Online Design

MyCreativeShop Example

Written by Dustin Hodgson Milton Glaser once said, “There are three responses to a piece of design – yes, no and WOW! Wow is the one to aim for.”  Here at MyCreativeShop we want to make it easier for small business owners to create designs worthy of a WOW. Let me go ahead and give you the marketing diddy in one long sentence. MyCreativeShop empowers small business owners … [Read more...]

Listen to Your Day – Turn Questions Into Content

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How you answer a customer question is an important part of the relationship and transaction process. What you do with the question and the answer afterwards is an important part of your content production process. Can you use customer questions and your answers as part of your content? If I had a nickel for every time ... To protect your inquisitive customer, generalize … [Read more...]

Is it Worth it to Find a Single Idea?

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  What would you trade for a single idea that you can implement and it leads to profit or productivity? Would you attend that Lunch-n-Learn? Is it worth $20 for the book? How about the TED talk and 18 minutes? Subscribe to a newsletter (and read the free ebook)? Listen to the podcast on the way to work? Attend the Meetup on the way home from work? Get that … [Read more...]

Spring Cleaning Our Social Media

Spring Cleaning

Spring cleaning is in full swing. At home, in the office, on websites, and around social media. Along with some exciting changes and modifications with operations, streamlining of social networks and platforms will help in many ways, and hopefully many people. Twitter Practices For weeks, a Bruce Lee quote has been ringing in my ears: Hack away at the unessential. Rather … [Read more...]