End of the Line for ConverStations?

Railroad Crossing

Does every journey come to an end? What is at the end of a path but the beginnings of a new journey?  And so it is with this site: ConverStations. The Beginnings This site sprouted from a copywriting business. As more clients asked about blogging, The ConverStations blog was a marketing tool for my business and a place where I could give coaching tips. Soon, Facebook and … [Read more...]

LIFT Canvas – Canvassing for Growth


Last week in this space, you were introduced to the LIFT Canvas as a tool and practice I use in coaching business owners.  One of the great things about the LIFT Canvas is thow can be a DIY tool, using any whiteboard, notebook, or even a blank wall and some sticky notes. "I may not fill out each section (of the LIFT Canvas) every time, but I've found I don't miss as much and I … [Read more...]

Last of the LIFT Clips — on ConverStations

LIFT Cover

Over the past few years, the LIFT Clips series has presented hundreds of videos to inspire, inform, and educate business owners using the LIFT framework. We presented four videos to help owners to LEARN, IMPROVE, FIND FLOW, and THINK about their business, life, and growth in general. As we continue to build out SmallBiz LIFT, the LIFT Clips will continue there - sometimes … [Read more...]

Tips to Turn Your Customers into Your Brand’s Advocates


Written by Kevin Flanagan Transforming a satisfied customer into a brand advocate is rewarding. Word of mouth is still one of the best forms of advertising available. Nielsen reports that 77 percent of consumers were more likely to buy a new product or service when hearing about it from friends or family. Brand advocates are those customers who will tell other consumers … [Read more...]

Coming Soon: The LIFT Canvas

LIFT Cover

It has been said that we don't really own what we know, until we articulate it. For the writer, it's pen to paper. For the artist, paint and brush on a canvas. For the musician, notes played. You get the idea. . Some of the best business thinking become lost in thought, never being articulated into ideas, let alone plans. Whiteboards. Post-it Notes, Blog posts. These are … [Read more...]

WATCH: Post-It Notes in LIFT Clips 07/18/15

LIFTclips 0718

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. We're using lots of Post-It notes for the LIFTcanvas at our new project: LIFTboosters. To celebrate, here are some great LIFT clips using Post-it Note products. LEARN - How to … [Read more...]

3 Untapped Marketing Opportunities for Small Business Owners

business marketing

Written by Kevin Flanagan Sometimes small businesses struggle to keep up with the trends in marketing and advertising. In fact, some businesses struggle to take full advantage of many now-traditional mediums for advertising. A BIA Kelsey report found that 60 percent of local businesses don't even have their phone number up on their businesses website. If you want to survive … [Read more...]



LIFT is a framework for the coaching and resources available to small business owners we work with. It has become a continual process of awareness, analytics, and application. Soon, our focus here will shift to a new place: LIFTboosters. I hope you will join us and continue to grow, expand, and flourish. LEARN "I am always doing that which I cannot do, in order that I … [Read more...]

Are You a Coach or Consultant?

consultant meeting

The talent pool of freelancers and solopreneurs continues to grow quickly. Every day, more people are either branching out on their own or taking on side gigs with independence in mind. Many of these new business owners are doing either coaching or consulting work. Is there a difference? The question comes up occasionally: Should I call my services coaching or … [Read more...]

WATCH: DIY Video in LIFT Clips – 07/11/15


We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - How to Use Cheap 3-Point Lighting https://www.youtube.com/watch?v=kRjZXxXOoHE IMPROVE - Get Better Sound on Your … [Read more...]