Week in Review: Posts and Podcasts Nov 16 – Nov 22, 2014

Week in Review Cover 11-22-14

Week in Review November 16 – November 22: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in … [Read more...]

Dark Clouds?

dark clouds over small town

Forecasting is an important part of business planning. Examining patterns and trends help us make ready for what might be ahead. Just as important is being able to determine if a task or tactic should be part of the plan or a plan for a pivot. Too often, I've seen business owners change a strategy or discard a tactic that has been successful - simply because of a forecast … [Read more...]

Fail, Perfect, Early – LIFT Slides 11-22-14

Keep Pushing Forward

As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow.  LEARN - 5 Ways to Fail Correctly 5 Ways To Fail Correctly from Robert Kennedy III IMPROVE - Craft Perfect Posts for … [Read more...]

How-To’s, Holidays, and Habits – LIFT Clips 11-22-14

Look Better on Webcam cover

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - How to Look Better on a Webcam [tentblogger-youtube 4lfzvaBYRwg] IMPROVE - Holiday Trends for Small Business [tentblogger-youtube R1-B71kwzyo] FIND FLOW - What … [Read more...]

Best Practices and Ideas for a Content Audit

Slide showing Stocked Grocery Shelves

We often use Fridays as a showcase for Guest Posts that help business owners - like this one on opening an online store. We try to publish two such posts each Friday. The afternoon's post didn't show - so, practicing from the recent How I Use Feedy and Pocket post, I've found some of the better pieces on conducting a content audit for your site using Feedly Power Search and … [Read more...]

How To DIY An Online Store For Small Business Owners

customer offering credit card for purchase

Writtten by Geoff Austin Ecommerce continues to grow and is worth over $304bn in the US right now. The peak online selling period has started and will run until Xmas. Black Friday which comes at the end of November is worth $1.2bn in sales. So it’s easy to see the benefits of selling online. Yet according to the NSBA, 72% of small businesses are still not selling their own … [Read more...]

How I Use Feedly and Pocket

Using Feedly and Pocket for Resources

I share a lot of links and resources. But, I don't share everything. At this writing, I have 839 feeds (sites, blogs, search strings) in my Feedly Reader. This indispensable tool allows me to skim, search, save, and share relevant items in a variety of ways: Send Specific Feed Items I email industry-specific or interest-based items to individuals when I think they can find … [Read more...]

Planning Your Work and Working Your Plan

planning with pen and paper

During coaching calls, there is a lot of discussion early on about planning your work: How much time invested in social media consumption, creation, and conversation When and Why you should post on your blog or write an eBook Who to connect with online or offline What and Where to find resources to curate and share Following up on leads generated from the activities … [Read more...]

Tom Seaver: A Model of Consistency

Consistency Model: Tom Seaver

In baseball, Tom Seaver was a model of consistency. He still holds the highest mark of votes on his way into the Baseball Hall of Fame. In baseball, my theory is to strive for consistency, not to worry about the numbers. If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there at the end.  ~ Tom Seaver  #136063133 / … [Read more...]

Week in Review: Posts and Podcasts Nov 9 – Nov 15, 2014

Week in Review 111514

Week in Review November 9 – November 15: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in … [Read more...]