Why Repetition Works: 10 Reasons to Repeat Good Content

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A lot of business owners seem concerned over repeating themselves on their blog or social media. One owner, in a highly specialized service business, recently told me, "I wrote about (that topic) just a few months ago." We looked at the traffic on her site. Page views have almost doubled and there has been a steady increase of new visitors each of the past few months. … [Read more...]

METHOD: Before Following on Twitter

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Like you, I've become cautious when I get new Twitter followers. My heart celebrates; my instincts hesitate. I want to follow those that are legitimate in their interest, not just selling likes and retweets or other spammy services. How do I do that? There are three simple and quick things I do before following on Twitter: Look at their Twitter stream. What do they say … [Read more...]

Devotional: Differences Should Not Divide

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Each Sunday afternoon on this site, we share a short devotional message.  If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier, our post will close with a hymn or spiritual. Differences Should Not Divide We're all different. We should all strive to celebrate our own differences. Different in our work and in our … [Read more...]

Thinking – LIFT Clips 05/02/15

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We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - Thought Leadership 101 https://www.youtube.com/watch?v=rdrlyR4zA3Q IMPROVE - Thinking About Learning https://www.youtube.com/watch?v=tYg3sLcyLB8 FIND FLOW - … [Read more...]

Why Blogging Works: 10 Reasons Blogs Make Good Content

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In 2005, one would be hard-pressed to find a small business who used blogging as a form of outreach or marketing. Now, most every business has at least given blogging a shot. Still, many owners give up after a short stint or half-hearted attempt. Blogging is like farming: Sow the seed; Work the land; Reap the harvest. No shortcuts. Here are 10 reasons business blogs make … [Read more...]

Theme Your Content

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Themes are a great tool and template for scheduling your blog posts or updates. By using a theme for your postings, you'll be able to pattern your writing and create habits for both you and your reader. Theming on Your Blog For blog posting, you might theme days in such a way that every Wednesday has a certain flavor of post, and each Friday (or any day) might have a … [Read more...]

Dare to Be Different. Because You Are

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Dare to be Different. You already are different in many ways. If someone tells you that you, your business, or your product or service are the same as that other place, you'll find reasons and explanations to defend your differences. Yet, often we conform or comply in doing things just like the other person because it's working for them (or maybe it's a shortcut for … [Read more...]