GUEST: The Power of SEO for Small Business

seo-mechanics-FT

Written by Edgar T. Wilson Would you rather be told what to buy, or given advice on how to buy something once you decide you need it? Marketing messages have historically been rooted in establishing influence—catchy jingles latching on to your subconscious, attractive logos emblazoned on your memory, celebrity endorsements making your consumption feel like a cultural … [Read more...]

THOUGHTography: Be the Resource

library-resource

When in Doubt, Ask a Librarian There was a time in my life, before Google became our "find" engine, that the local library and the wonderful person at the reference desk was a great resource. Not always quick, but correct. Google can bring you back 100,000 answers, a librarian can bring you back the right one. - Neil Gaiman While these days, Google - and perhaps even more … [Read more...]

COOL TOOL: Send to Kindle

Reading on Kindle

Some content is simply too long to read on your desktop. Maybe it's the chair or the lighting. Maybe it's a time issue. How about sending long articles or ebook you got for subscribing to your Kindle or Kindle App?  It's easy. With Send to Kindle. The two ways I most often use the Send to Kindle tool: Long Articles - Epic content (long articles) that I know I will … [Read more...]

METHOD: Too Long; Didn’t Read (TL;DR) – Epic Content

long road

There is some truth, I suppose, to the practice and success of writing "epic" content. I recently asked someone to define "epic content" as best as they could. Their answer: TL;DR. Slang for Too Long; Didn't Read. I'm not sure how epic any content truly is if it can be defined as "too long, didn't read", though most content of epic proportions probably is long. Some say a … [Read more...]

DEVOTIONAL: Give Me The Bible

give-me-the-bible

Each Sunday afternoon on this site, we share a short devotional message.  If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier, our post will close with a hymn or spiritual. Give Me The Bible I heard the story once of a young man taking a long trip. His suitcase was already pretty full when a friend asked what … [Read more...]

WATCH: Creating and Capturing Creativity in LIFT Clips 05/16/15

LIFT Clips Cover 051615

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - Recording Your Screen https://www.youtube.com/watch?v=OC-L11bmuyE IMPROVE - YouTube Creativity Tips https://www.youtube.com/watch?v=SITyuDI6UFg FIND FLOW - Track All … [Read more...]

GUEST: Benefits of Crowdfunding Campaigns – Even if they Fail

crowd gathering

Written by Neil Adams The concept of crowdfunding is gaining more and more popularity these days. Although it has been around for a while, it is relatively new industry for many consumers, especially outside of the United States. It can be defined as the practice of funding a project or venture by raising many small amounts of money from a large number of people, usually … [Read more...]

GUEST: Does Your Business Have a Disaster Preparedness Plan?

disaster-business-FT

Written by Brittni Brown A growing small business is a time consuming, yet rewarding, endeavor that is often the result of the owner’s hard work and sacrifice. With a plethora of daily and weekly tasks at hand - such as approving timecards, managing employees, maintaining a social media presence, and balancing budgets - it can be hard to find time to prepare for the future, … [Read more...]

PERSEVERE: Climbing To the Top

person trekking up mountain

“The man on top of the mountain didn't fall there.” ~ Vince Lombardi Climbing to the Top It's not about the rat race or maddening crowd. It's not about looking behind you to see who's catching up. It really has little to do with others. It's about becoming the best you possible. Growth. Perseverance. The climb, at times, is hard and grueling. The view from the top, … [Read more...]