NEW: The LIFT Weekly Podcast for Small Business Owners

Lift Podcast - Pilot Episode

Sometimes you hit on something in the course of work and it resonates. You build upon it and the more you work with it, the more you realize it's a winner. The LIFT model has become an such a piece in working with small business owners and operators. In 2014, the LIFT model became a big part of our weekend content, our Whistle Stops weekly newsletter, and the coaching calls … [Read more...]

Guest Post Guidelines (Updated for 2015)

small train in forest

The practice of publishing guest posts in 2014 on ConverStations had an interesting run. Solid relationships were built and several outstanding articles were published. Unfortunately, there were many guest post queries that either didn't read the guidelines from last year or didn't believe them. After their queries or submissions were turned down, some became a bit … [Read more...]

nRelate ‘Related Posts’ Closing, Recommended: Zemanta Plugin

zemanta_plugin

As you may have heard, the nRelate 'Related Plugins' for WordPress is closing up shop. In their Farewell FAQs, they list 5 PM ET on New Year's Eve as the latest they will serve recommendations. It is highly recommended that you deactivate and remove the nRelate plugin from your site by December 31, 2014. Should you simply deactivate, delete and forget about it or replace … [Read more...]

Small Business Owners: Writing Articles and Guest Posts

hand writing in notebook

Would you like to extend the reach of your business, creating a touch point to new customers? Consider submitting an article or guest post to other sites. Every industry and every niche market has at least one site positioned as its leader in content and community. There is one for your business and marketplace. A quick search on Alltop.com will show you tops sites for … [Read more...]

Design Your Days

design a december calendar

"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs This time or year, calendars come out being filled with dreams and projects. Color-coded or leather-bound or home screen-app, it won't matter how good it looks if it doesn't work for you. Plan your work, work your plan, right?   Photo on DollarPhotoClub … [Read more...]

Better – LIFT Slides 12-13-14

LIFT Slides cover 121314

Always looking for ways to give small business owners a boost using the LIFT acronym, we often turn to the decks on SlideShare that can help you in building a better business presence and a smoother work flow. LEARN - How to Design Better Presentations Learning to Design PowerPoints like a Badass from Gina Holder IMPROVE - Getting the Content Essentials Right Back … [Read more...]

5 Tactics You Will Need to Use in 2015 to Market Your Small Business

notebooks to plan ahead

Written by James White It's almost the end of the year, and that means it's time to amend your marketing strategies to meet all the coming changes. Sure, the world of business is always evolving, and has continued to even over the last year. That said, as we blow through the last few days of 2014, things are most rapidly changing behind the scenes. For example, Facebook has … [Read more...]

Building Your Business Presence: Images

compressor site screen shot

It should come as no surprise that images continue to drive traffic. Photos, especially pictures with text overlays, get more noticed, more clicks, and more shares. The flip-and-click action of mobile devices certainly fuel the popularity of image-heavy content. If you want more traffic and more awareness for your business - feed the fanaticism of this photo-friendly … [Read more...]

Building Your Business Presence: Lead Magnets

contact keys on a keyboard

Lead Magnets. Some call it a bit of a bribe, yet when done right, they can be a valuable exchange of information for both parties. Most widely used on landing pages, you will also find lead magnets on sidebars, footers, and in pop-ups or title bars of web pages. A lead magnet is an offering of valuable content or resource made accessible when to a visitor of your … [Read more...]