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Recycle a Blog Post Day: Blog Posts are Your Inventory

I learned through Gavin Heaton that today is Recycle a Blog Post Day (it even has a Twitter Hashtag going – #rabpday). With that in mind, here is one post that has been recycled the most through email and in conversations:

Blog Posts are Inventory – Blog Sites are Displays

What's
more important in retail?  The display case or the inventory in the
case?  To be sure, they're both very important, but a clean and fancy
display without solid inventory…well, you won't sell much.

We've all heard that content is king, but… don't just look at the main blog site as the holder of your content.  You'll be shortsighted if you do.

I often challenge bloggers I work with to consider their blog posts – their inventory – the most valuable part of their site. Keep the display clean, fresh and relevant — but make sure you have plenty of top notch inventory.

Retailblog Inventoryblog_2

If you've ever done work in Display Merchandising, you know the
value of great window dressing. But without good inventory (and plenty
of it), it doesn't matter how beautiful the display case.

(Originally posted September '07)

The Eye-Rest post runs a close second.

Tip of the Hat to Mark Pollard for igniting #rabpday

Brunch n Brains: Let’s Think Like a Designer

Got run over from a drive-by velvet steamroller with Garr Reynolds post on 10 Tips on How to Think Like a Designer post and companion slideshow. The show below includes notes and if you click through to SlideShare, you can view the complete notes below the presentation.

Attention Teachers Marketers Consultants Everyone: Slide No. 5 6 8 All points are important. Don't miss one.

Think Like a Designer (with notes)
View more documents from garr.

links for 2009-07-30

Brunch n Brains: Add a Tweet

Keeping in mind Day #9 of the Sansone Way, a new tool I'll be recommending to all is Add-A-Tweet. This Firefox plugin will help you provide your tweeps with the resources you find along your Infosumption journey.

Welcome to addatweet! from addatweet on Vimeo.

Very easy to use. I'm sensing that I'll have Add-A-Tweet open full-time in my browser.

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Brunch n Brains: The Art of Listening

So many fantastic TED videos to choose from, here's one of my favorites.  If you love music, you will be mesmerized by this one — but don't miss the oh-so-important lesson on listening:

Dang Technology! I Prefer Face-to-Face

That’s what they said. About the telephone.

“Why would you want to talk on some contraption when you can go down the road a wee bit and visit? You won’t find a phone in my home. I prefer face-to-face.”

Well, the phone didn’t take away face-to-face back then, in fact — some folks would say the tool enhanced the talk.

Really, really?  So can Twitter and Facebook and LinkedIn and…

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A Blog Site is Like an Orange

Teaching Nonfiction Reading Strategies-1Some teachers say reading non-fiction is like an orange.  The main idea is in the slice, the big idea is the whole of the fruit.

Blogs are similar to oranges. I’ve written before on how Blog Posts are Your Inventory. In a similar vein, your blog posts are the slices to your orange. Each post is a slice (and please — one post/one point), the blog site as a whole is the orange.

Whether your writing or reading a blog, remember that each post is simply a section.

Each section (post) should have a main idea and can be eaten and shared quickly (please, no 2,500 word posts).

 

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links for 2009-07-19

Brunch n Brains: How Clear is Your Sales Eye?

Love the line: "Sales isn't just a profession, it's a skill set." It's part of a great presentation that any profession or discipline can SCAMPER or tap into.

More with Kelsey Ruger:
 - Web Site
 - Twitter

Brunch n Brains: United Breaks Guitars

The ground is getting more and more level every day. Consumers have voice. Sometimes the voice is a complaining in tone. We call these people “complaintant.”

Many companies hate that this is going on. Ignore it even. Of course, there is a name for people/companies who ignore things. We call these people “ignore-ant.”

For nine months, Dave Carroll followed the path (and jumped through the hoops) that United Airlines has customers go through when United errs. (Shame on us customers when we err — but those are different hoops)

United Airlines broke Dave’s guitar (which is a tool of his trade!). Admitted their gaffe. But refused to make up for it. So David used other tools at his disposal — including YouTube.

 

Here’s the thing: Many companies are going to look at this and point ugly fingernails at consumers who complain. But they were warned. Nine months. Now they’ll probably try to make good. How come they didn’t make good first?

United Breaks Guitars. The song has become a mantra. It’ll last for awhile.

Update: Apparently United caught the turbulence the song has created and is back in conversation with Dave.

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