Bleeding on the Video – LIFT Clip 01-24-15

James Altucher TEDx Talk

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. There's something special about James Altucher, maybe more than one something. A lot of special is present in this TEDx Talk, filled with humor, write-em-down money quotes, … [Read more...]

Coaching Styles in LIFT Clips 01-24-15

LIFTclips cover Coaching

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. A big part of what we do at SmallBiz Tracks and SubCLUBs is coaching business owners. Not everyone can be coached the same, sometimes due to personality, other times because of … [Read more...]

6 SEO Hurdles for Retailers and How to Beat Them

Small Local Storefront

Written by Larry Alton Search engine optimization (SEO) techniques are best practices that help move your website (or web presence) to the top of the results when people search for “your” keyword(s) in Google or another search engine. Local SEO (LSEO) is the same thing, but it incorporates geo-targeting. For retailers, especially those with both an online presence and … [Read more...]

Mobile Phones: More Than Just That

Mobile Device Sitting on a Table

Our conversation went from blogging to social media apps. As a mompreneur, it was important be able to stay connected from anywhere at anytime. I asked if I could see her phone. "It's more than just a phone!" She quickly rattled off a dozen things this device is used for, from time management to health management, along with shopping assistant and invoice administration. It's … [Read more...]

Take Your Foot Off the Gas, Keep Your Hands on the Wheel

rusted interior of old truck

There is a sigh of relief when I say this to business owners overwhelmed by social media. I believe your business should have a presence on every platform or network your potential customers and intended audience are active. Having a presence does not mean become an award-winning, stream-hogging, featured user on these platforms. There was a time that a business would get … [Read more...]

Nobody Ever Won an Election Without Asking For a Vote

Big Neon Open Sign

Sometimes, it's as simple as getting a bigger sign. They open their store at 7:00 AM on weekdays. Two hours earlier than most of their neighbors in the Old Town business area. I was pleasantly surprised when the owner asked for an early meeting (I'm an early riser). Most of our previous meets had been afternoon times. As I approached the store, I was thinking of texting … [Read more...]

Advice of Real Experts on Blogging and Social Media

Customer-SurveyFT

Your customers may not be professional bloggers or social media experts, but they may offer you the best advice on what, when, and where to post. Experts might tell you to stop posting quote/photo memes - but your customers might love those pick-me-ups. Experts will probably tell you not to simply post links to other sites - but your customers might find lots of value in … [Read more...]

Own It or Rent It? – The LIFT Weekly Podcast No. 3

Apartment For Rent

The LIFT Weekly Podcast for Small Business Owners Episode No. 3 - Your Business Presence: Own It or Rent It? Would you rather own your business space or rent it? Depending on the business, either might make the best sense. Sometimes, both owning (your flagship location) and renting (a pop-up shop) might be best. When it comes to building your online business presence, you … [Read more...]

Seeing Things Better and Different in LIFT Clips 1-17-15

Lift Clips Cover 011715

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - How to Setup Facebook Call to Action Buttons [tentblogger-youtube 9rhnz4SBwKU] IMPROVE - Ask Better Questions [tentblogger-youtube u6GtXjpeGl4] FIND FLOW - Change … [Read more...]