Week in Review: Posts and Podcasts Oct 19 – Oct 25, 2014

Week in Review 1025

Week in Review October 19 – 25: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: … [Read more...]

Destination: Fantastic (Thoughtography)

Destination-Fantastic

Nobody ever reaches the top of a mountain in one step. Along the way, there is preparation and perspiration, along with some reflecting and redirecting. It's a journey. The same is true for business and the ideas and projects you work on. Sometimes, there is a learning curve. Sometimes there is failure (Mistakes are Tuition). You can't arrive at Fantastic, without going … [Read more...]

Quotes and Lessons on Living and Learning – LIFT Slides

lift-slides

As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. LEARN to Blog Better Build a better blog from Hugh Culver IMPROVE with Ben Franklin 27 Benjamin Franklin Quotes: … [Read more...]

Tools and Apps with a Mobile Mindset – LIFT Clips

vidra-app

As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - How to Resize and Crop Your Image on PicMonkey [tentblogger-youtube upPyMbs7j7s] IMPROVE - How to Create an Explainer Video with … [Read more...]

Brand Identity: What It Is and How to Maintain It

man savoring a tasty treat

A brand identity or brand personality is the first and most comprehensive way to introduce your company to the customer. Household names maintain their notoriety by being noticeable and consistent. Some brands are hip and popular in a social media setting, while others are conscientious and dedicated to a cause. Below, we examine some tips for creating a brand personality or … [Read more...]

Tips for Mobile Marketing: How to Bring Customers Into Your Store

busy shopping time

Guest Post from Heid Cardenas Shopping has gone mobile in a big way with the wild popularity of smartphones and apps. A Nielsen study found that 70 percent of people who use smartphones for shopping, use a store locator, and 56 percent of them use store locators in transit. That makes store locator links on websites one of the most effective ways retailers can get shoppers … [Read more...]

What’s Your Content Style?

Copper Cookware

Years ago, a new district manager came into my store to do an audit. Looking at the negative space on wall displays and the placement of the rotunda tables on the floor, he barked, "Are we selling wall space and floor space this month?" While the previous district manager preferred displays with plenty of 'white space', our new leader preferred a crowd of selections and … [Read more...]

There is a Book Within You

shopping for books

Every business owner I talk with, be it an owner of a small business or a solopreneur, every single one of them should write a book. You should write a book. Maybe two. Your book doesn't need to be the size of a Harry Potter novel. It doesn't even have to go to print. It can be (and maybe should be) a print-on-demand or even a single Kindle book. It can be a free e-book … [Read more...]

Sometimes the Most Productive Thing – is No Thing

Girl Napping in the Sunlight

Sometimes, the most productive thing we can do in the next 15-20 minutes - is no thing. Re-Create: A 20-minute power nap can help re-create energy and focus. Read: A 15-minute fictional read or magazine article can spark imagination. Or find an interview of a favorite creative such as an actor or musician. Reflect: A 15-20 minute quiet time of reflection of the day thus … [Read more...]

A Simple Trigger Question for the Not-So-Simple “What Next?”

Man looking confused

One of the most frequently asked questions that come in from the SmallBiz Tracks Daily Podcast "Ask" page is something along the lines of: What Do I Do Next? Sometimes, this question opens up to a larger question, such as: "I've just started my own business after years in the corporate world. What do I do next?" Many times, it goes along with something like: "I have so … [Read more...]