Tools and Apps with a Mobile Mindset – LIFT Clips

vidra-app

As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - How to Resize and Crop Your Image on PicMonkey [tentblogger-youtube upPyMbs7j7s] IMPROVE - How to Create an Explainer Video with … [Read more...]

Brand Identity: What It Is and How to Maintain It

man savoring a tasty treat

A brand identity or brand personality is the first and most comprehensive way to introduce your company to the customer. Household names maintain their notoriety by being noticeable and consistent. Some brands are hip and popular in a social media setting, while others are conscientious and dedicated to a cause. Below, we examine some tips for creating a brand personality or … [Read more...]

Tips for Mobile Marketing: How to Bring Customers Into Your Store

busy shopping time

Guest Post from Heid Cardenas Shopping has gone mobile in a big way with the wild popularity of smartphones and apps. A Nielsen study found that 70 percent of people who use smartphones for shopping, use a store locator, and 56 percent of them use store locators in transit. That makes store locator links on websites one of the most effective ways retailers can get shoppers … [Read more...]

What’s Your Content Style?

Copper Cookware

Years ago, a new district manager came into my store to do an audit. Looking at the negative space on wall displays and the placement of the rotunda tables on the floor, he barked, "Are we selling wall space and floor space this month?" While the previous district manager preferred displays with plenty of 'white space', our new leader preferred a crowd of selections and … [Read more...]

There is a Book Within You

shopping for books

Every business owner I talk with, be it an owner of a small business or a solopreneur, every single one of them should write a book. You should write a book. Maybe two. Your book doesn't need to be the size of a Harry Potter novel. It doesn't even have to go to print. It can be (and maybe should be) a print-on-demand or even a single Kindle book. It can be a free e-book … [Read more...]

Sometimes the Most Productive Thing – is No Thing

Girl Napping in the Sunlight

Sometimes, the most productive thing we can do in the next 15-20 minutes - is no thing. Re-Create: A 20-minute power nap can help re-create energy and focus. Read: A 15-minute fictional read or magazine article can spark imagination. Or find an interview of a favorite creative such as an actor or musician. Reflect: A 15-20 minute quiet time of reflection of the day thus … [Read more...]

A Simple Trigger Question for the Not-So-Simple “What Next?”

Man looking confused

One of the most frequently asked questions that come in from the SmallBiz Tracks Daily Podcast "Ask" page is something along the lines of: What Do I Do Next? Sometimes, this question opens up to a larger question, such as: "I've just started my own business after years in the corporate world. What do I do next?" Many times, it goes along with something like: "I have so … [Read more...]

Week in Review: Posts and Podcasts Oct 12 – Oct 18, 2014

Week in Review 10-19 title

Week in Review October 12 – 18: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: October … [Read more...]

Small Wins Equal Big Victories (Thoughtography)

little league baseball on a field

The Giants and Royals are about to meet in the 2014 World Series. Neither team won its division. Neither team won 90 games. Some are calling it the worst matchup in history. No matter what others call it, these two teams did whatever it took to get here - one step away from being World Champions. It's a big title. It took a lot of small wins to get this close. Baseball is a … [Read more...]

Lessons from Stand By Me – “TRAIN!” (LIFT Clip)

stand by me train track scene

There are many business and life lessons in the movies. I collect them on a YouTube Playlist: Movie Scenes. One of my favorite scenes is from the movie Stand By Me, and not just because of the railroad tracks as a prop. The scene where the boys decide to walk the train tracks across the river: [tentblogger-youtube 4DdLH75GKkc] This pivotal scene shows a brazen attitude … [Read more...]