Have you ever put together a radio or television commercial for your business? How many times did you run it? Once?
You probably ran the ad dozens of times, at different times each day.
Bring that kind of thinking to this final step of our Blog Posting Mantra – Share Your Posts.
Maybe you’ve tried some of those plugins allowing you to broadcast your post with a click. Something (lazy) like this:
- you publish your post,
- then click a box,
- and automatically and simultaneously have your post get shared across social media platforms.
It seems easy (it is). Maybe even lazy (yes). it seems like the shortest way to success when sharing your blog posts is using a “set-it-and-forget-it” method. Forget it.
A better way to share your posts is using a tool like BufferApp, HootSuite, or CoSchedule, each of which allow you to choose multiple times to share a single post. Not only do these tools allow you to share the same post multiple times at different times, but allow you to format the shares so you will use alternative headlines and context. (Here are a few videos on how to use these tools).
To get an inside look at how one very busy executive gets his social media sharing done, read and glean from How Marketing Legend Guy Kawasaki Manages His Social Media Presence from HubSpot.
Consider your own habits and actions:
- How many times do you see something shared on Facebook or Pinterest before you actually click through?
- How often do you see a movie trailer before actually going to see the movie?
- Which restaurant are you going to remember most, the one you keep hearing about or that one you heard about once (what was the name of that place again?)
If you think about your blog posts as inventory, share them as valuable piece of your communication and outreach to customers and prospects.
Here’s our Blog Posting Mantra so far:
Blog Posting Mantra #1 – Write the Post
Blog Posting Mantra #2 – Title the Post
Blog Posting Mantra #3 – Image Above the Fold
Blog Posting Mantra #4 – At Least One Link Out
Blog Posting Mantra #5 – Add Eye Rests
Blog Posting Mantra #6 – Choose Categories and Tags
Blog Posting Mantra #7 – Check SEO
Blog Posting Mantra #8 – Share Your Posts
Here’s the full lineup.