The “world-wide” web might be a daunting term for some.
Maybe the WWW should get smaller. At least from a search perspective.
The other day, I was in a small town in Nebraska for business. I arrived early and did a search for a coffee shop. I found a great one because of their Facebook page. While it wasn’t a great page, it was more than the other three coffee shops in town had. Four coffee shops in town. Only one had a findable web presence. And it was a Facebook page (not their own site).
The enormity of the World Wide Web in its infancy opened us all up to global possibilities and flat worlds without borders. While those elements are still true and often great – there are two sectors who often fit into a much smaller, more local web: The Buyer and The Business. One of them knows it and wishes the other one did.
The Buyer: Whether at home or on their mobile device, people are using search engines and social networks to “find” and research before making a purchase. They want to know about the product or service, location and contact information, hours of operation, and whether they even want to do business with a certain business. The Buyer knows when they are looking for a smaller, local web.
The Business: In (too) many cases, small businesses and rural businesses are either trying to compete on a global scale or have given up trying to compete in a “world-wide” web by doing close-to-nothing on the web. This doesn’t help themselves or their smaller, local buyer. The local business should keep the global market in mind, but cater to a local search. By focusing on local and mobile buyers, their search results would improve. Better for The Business. Better for The Buyer.
To find out more about how healthy your web presence is, request your complimentary Web Presence Audit today.