GUEST: Design for Content: User Experience is Key to Responsive Web Design

web design prototype

Written by John Siebert Design for Content: User Experience is Key to Responsive Web Design Responsive web design is not a new term for web designers. In fact, today almost all websites are responsive since an increasing number of people around the world are mainly using their mobile devices to browse the internet and not just their desktops or laptops. Additionally, … [Read more...]

THOUGHTography: Visual Content Matters

image-snacking

With micro-content and our quick-attention span scrolling and swiping through content - visual content can act as a speed bump to slow down fast fingers. These visually stimulating pieces of content act as "eye rests" for your reader. Visuals express ideas in a snackable manner - Kim Garst Finding and including visuals and images within your content makes your message pop … [Read more...]

COOL TOOLS: Portable Video Kit for DIY VIdeo

camera

It is not so a rare an occasion that our conversation turns to video. Small business owners, like yourself, are either thinking about it or experimenting with video. Perfection continues to be a hurdle. Okay ... a wall. Getting through that wall includes getting comfortable with being on camera, having something to say or do, and having a decent set of tools. Let's talk … [Read more...]

METHOD: Take a No Question / No Reply Approach to Email

return to sender

Do you have a love-hate relationships with email? There is the good, the bad, and the confusion. Good Email: Clear, short, decisive. Valuable. I know what to do next. Bad Email: Long, in length of email and each paragraph. I don't want to read it once, but because of the format - I have to read it twice. Confusion: Email that has lots of statements and few questions or … [Read more...]

DEVOTIONAL: I’m Free to Wave and Smile

praying-at-cross

Each Sunday afternoon on this site, we share a short devotional message.  If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier, our post will close with a hymn or spiritual. I'm Free to Wave and Smile I like to wave to people. Everybody, if I'm thinking right. Someone once told me I could get arrested for … [Read more...]

WATCH: Creating Awesome in LIFT Clips for 05/30/15

LIFT Clips cover 0530

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - How to Create an Awesome Slide Presentation https://www.youtube.com/watch?v=6bSOAl1i8bw IMPROVE - What Your Social Media Picture Says About … [Read more...]

GUEST: No Time to Write? 8 Must Have Tools for Business Owners

time-to-write-FT

Written by Haley Osborne Millions dream of running the company but few realize that being in charge means always being at work. For business owners, the idea of a 9 to 5 workday is laughable. Business strategy and management takes more time than anyone can expect, no matter what the industry or size of a business.  Add to that the growing list of things to help grow and … [Read more...]

THOUGHTography: MicroContent Matters

taste on a toothpick

Microcontent. Important, but not lengthy.  Short messages often leading to deep content. The next step after publication is to promote your posts and that’s when you turn to microcontent to spark curiosity and drive traffic. - Denise Wakeman on Microcontent Like Taste-on-a-Toothpick, you get a taste of what's to come of you go for the full meal. Microcontent should always be … [Read more...]

Why Curation Works: 10 Reasons to Cultivate Good Content

two friends sharing content on mobile device

Sharing good content, being the resource for your customers, continues to be a great way to build value into your business relationships. Some of the most popular platforms and practices reward good content curation. Facebook, Pinterest, and Twitter are examples of today's "water-cooler" conversation and how friends connect around content. Likes, Shares, Re-pins and ReTweets … [Read more...]