When Outsourcing Helps In-House Efficiency

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Written by Roy Rassmussen Over half of small business owners say the most difficult part of running their company is trying to do multiple jobs at once, according to an eVoice survey of 400 entrepreneurs. The survey found that the typical entrepreneur gets sidetracked from managing their business by routine tasks they find unenjoyable, particularly accounting, office … [Read more...]

10 Types of Photos of Your Business

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There are plenty of ways to use the camera function of your phone or tablet to help build your business presence. Creating your own stock-photo library can be simple and fun. It might take some work in recognizing opportunity and seizing the moment, but keeping these 10 image types in mind can help build your image awareness muscles. Before / After (Comparison): Take a … [Read more...]

Week in Review: Posts and LIFT Shares, Mar. 1 – 7, 2015

Week in Review Cover

Week in Review March 1 - 7, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts, and LIFT resources shared on Twitter (@smallbiztracks) This Week on ConverStations Best Practices: Be the Resource with Content Curation (Resources) More Than a Reboot: The Art of the Start 2.0 by Guy Kawasaki Tips and Tricks for Better Content … [Read more...]

Podcasts on Video – LIFT Clips 03-07-15

Michael Hyatt LIFT cover screenshot

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow: Podcasts aren't just for our ears. There are several great podcasts that are also videocasts. Here are a few to subscribe to for their info, inspiration, and example. LEARN - … [Read more...]

Truncate Tighter

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"If you can’t describe your business model in ten words or fewer, you don’t have a business model." ~ Guy Kawasaki in The Art of the Start 2.0 An "elevator pitch" used to be a quick delivery of your business idea, company mission, or better yet - a mantra worth remembering. Somewhere along the line, the elevator ride must have gotten longer because most of the pitches are … [Read more...]

Tips and Tricks for Better Content Curation

Hand Picked Flower

Written by Larry Alton As an adjunct to content marketing and social media engagement, the ability to curate relevant content and distribute it to your customers and followers can be an incredibly valuable skill to have. Not only does it save you time, but it enhances your credibility and status as a thought leader. However, it’s important to understand that content … [Read more...]

More Than a Reboot: The Art of the Start 2.0 by Guy Kawasaki

The Art of the Start 2.0

"If You Make Meaning, You'll Probably Also Make Money." - Guy Kawasaki, The Art of the Start 2.0 I'm fortunate to be reading an advance copy of Guy Kawasaki's new book, The Art of the Start 2.0. It's quite a bit different than the first iteration of The Art of the Start. In fact, version 2.0 is 64% longer than the first version, which was published in 2004. While the wisdom … [Read more...]

Best Practices: Be the Resource with Content Curation (Resources)

Sharing Content from a Wine Bottle

Sharing content is a great way to build up your intended audience. Not only build up your numbers, but actually build your audience up by sharing information that will inform, inspire, or entertain them. I call this practice: Be the Resource. What is Content Curation?  Sharing Content to Benefit Others. Just remember who is your "who" - as in who is your intended … [Read more...]