Thinking About Mobile Doesn’t Mean Becoming Mobile

Mobile Device in Hand at Coffee Shop

A sign painted on the window of the Sandwich Shop: "Gluten-Free Menu".  Unique for a sandwich shop, hmm? Although lunch rush was over, there was still a good-sized crowd. The owner mentioned how offering gluten-free menu items was helping bring in new customers. As we talked about other things she might be able to implement to build a better presence, offering WiFi and … [Read more...]

How to Use Pocket Premium for Better Customer Service

Pocket App

Saving favorites or bookmarks is easy. Finding them can be hard. Pocket helps keep found things found so you can share them with customers via email or at a meeting. Because you can access Pocket from the web or on a mobile app, you're never without the items you've saved. I've been using Pocket as a library of articles for awhile. When Pocket Premium became available, I … [Read more...]

Submit a Question for the SmallBiz Tracks Daily Podcast

SmallBiz Tracks Show

Having a difficult time getting your project off the launching pad, or possibly off its operating table? Is there a bugger of a problem that's go you so stymied it's keeping you up at night? Or perhaps hoping the problem goes away on its own? SmallBiz Tracks Daily Podcastpromises to break down big projects and big problems into small solutions to help business owners in … [Read more...]

Breaking Down Big Projects into Small Parts (Thoughtography)

Big Pile of Dishes in Sink

Great cooks operate smooth kitchens. Well prepared, well organized, and continuously clean. That last item is especially important. Cooks that keep a clean kitchen are more likely to love what they do and do it often. If they let big messes take over their kitchen they'll end up getting distracted and disenchanted. Even in the making of a big meal, great cooks are great at … [Read more...]

Thoughts of Music at TED (Saturday Clips)

Percussive Guitar on TED

TED offers great talks around innovation, creativity, education, and technology in small doses. Most segments are around 20 minutes, and an engaging speaker can make the talk seem much shorter. Among my favorites are the mind-bending, soul-soothing conversations around music and instruments. Here are a few that really inspire me not simply for the musical creativity, but … [Read more...]

ConverStations Redesign No. 5

ConverStationsNEW

As a practitioner of breaking down big projects into small components, ConverStations has probably gone through dozens of modifications, but only four site-wide reboots. Well, it's five after last night. With its launch on February of 2006 on the Typepad platform, the most ambitious item on the site was the banner, which I did myself using CoolText: By 2007, I began … [Read more...]

Who’s On Our Client List?

North End of Main Street in Oldtown Salinas

During the past decade, we've worked with over 100 different types of business owners and operators. The list grows because new types of businesses are created all the time. We've learned that no two businesses are alike, not even if they are in the same industry in the same town. Maybe they're in different phases of business or their intended audience is different. No two … [Read more...]

Introducing SubClubs – Subscribe to an Endless Supply of Work

long stretch of railroad tracks

When we talk with business owners about building a business presence, we're intentional in using the verb "building" instead of the word "build" to show the importance of an ongoing process. Too many times, a visit to a small business site shows a website that looks like it was built in 1983 - if there's a page at all. As we talk to owners about their presence on the web, … [Read more...]

Preventative Maintenance is Good Practice

Tools for Maintenance and Repair

A crew outside my office recently came by and did some caulking, tweaking, and general fixing-up outside. They'd been working around the building for several days. When I asked one of them if this was planned maintenance or condition-based maintenance, he answered, "Both." Preventative Maintenance is the kind of work done prior to something breaking. There are two parts to … [Read more...]

Focus on the Road, Not the Wall

Quote overlay on Mountain Road near Rock Wall

Race car drivers take curves at high speeds. If they focus on the road, they'll make those curves. If they focus on the wall, they'll hit it. I was reminded of this reading The Hard Things About Hard Things: Building a Business When There are No Easy Answers. It's a great read for any business owner. If your mind is always focusing on what you're trying to avoid or … [Read more...]