Interpretation of Previous Originals – LIFT Clips 12-13-14

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A topic of great concern to many business owners as they approach a new project, especially in publishing content, is being 100% original. It's important to understand rights to use (Creative Commons has six licenses). Yet, is there anything new under the sun? While it's important to follow the laws of copyright and intellectual property, there is room and rules for … [Read more...]

5 Tactics You Will Need to Use in 2015 to Market Your Small Business

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Written by James White It's almost the end of the year, and that means it's time to amend your marketing strategies to meet all the coming changes. Sure, the world of business is always evolving, and has continued to even over the last year. That said, as we blow through the last few days of 2014, things are most rapidly changing behind the scenes. For example, Facebook has … [Read more...]

Building Your Business Presence: Images

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It should come as no surprise that images continue to drive traffic. Photos, especially pictures with text overlays, get more noticed, more clicks, and more shares. The flip-and-click action of mobile devices certainly fuel the popularity of image-heavy content. If you want more traffic and more awareness for your business - feed the fanaticism of this photo-friendly … [Read more...]

Building Your Business Presence: Lead Magnets

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Lead Magnets. Some call it a bit of a bribe, yet when done right, they can be a valuable exchange of information for both parties. Most widely used on landing pages, you will also find lead magnets on sidebars, footers, and in pop-ups or title bars of web pages. A lead magnet is an offering of valuable content or resource made accessible when to a visitor of your … [Read more...]

Week in Review: Posts and Podcasts Nov 30 – Dec 6, 2014

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Week in Review November 30 – December 6: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in … [Read more...]

Daily Progress (Thoughtography)

Man working on whiteboard. Todd Henry quote overlay.

"You must structure your life around daily progress based on what matters to you, building practices and activities that allow you to plant new seeds each day, with the knowledge that you will eventually see the fruits of your labor." - Todd Henry in Die Empty (emphasis added). As you plan your future, whether for next week or next year, make sure you're designing space to … [Read more...]

Books, Brands, and More in LIFT Slides 12-06-14

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As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. LEARN - How to Write a Book in 10 Days How to Write a Book in 10 Days: 34 Tips for Writing Non-Fiction and Self-Publishing … [Read more...]

Clarity on NetNeut, Creativity, and Scarcity – LIFT Clips 12-06-14

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We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - Net Neutrality [tentblogger-youtube q0NloyxJhOk] IMPROVE - Content Marketing [tentblogger-youtube Ol1Ir9nkyh4] FIND FLOW - Creative Spark [tentblogger-youtube … [Read more...]

Building your Website: It’s all about the Details

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Guest Post by Rebecca Hasulak Taking your brick and mortar store online is an exciting step in the right direction. After all, a website is official and opens up more opportunities for your business's growth as a credible company in the eyes of potential customers. However, with the thrill of seeing your newly redesigned logo implemented on a freshly updated homepage comes … [Read more...]

Creating New Habits in the New Year

Woman About to Begin Running Stairs

Many approach a new year with resolution-making, habit-changing, life-hacking zeal. Sometimes these new exercises stick, often times not. Changing old habits and creating new ones should go hand-in-hand. Remember the opening scene to Raiders of the Lost Ark (here it is if you've forgotten), where Indiana Jones replaces the statue with a bag of sand. Well, almost. It wasn't … [Read more...]