Building Your Business Presence: Lead Magnets

contact keys on a keyboard

Lead Magnets. Some call it a bit of a bribe, yet when done right, they can be a valuable exchange of information for both parties. Most widely used on landing pages, you will also find lead magnets on sidebars, footers, and in pop-ups or title bars of web pages. A lead magnet is an offering of valuable content or resource made accessible when to a visitor of your … [Read more...]

Week in Review: Posts and Podcasts Nov 30 – Dec 6, 2014

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Week in Review November 30 – December 6: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in … [Read more...]

Daily Progress (Thoughtography)

Man working on whiteboard. Todd Henry quote overlay.

"You must structure your life around daily progress based on what matters to you, building practices and activities that allow you to plant new seeds each day, with the knowledge that you will eventually see the fruits of your labor." - Todd Henry in Die Empty (emphasis added). As you plan your future, whether for next week or next year, make sure you're designing space to … [Read more...]

Books, Brands, and More in LIFT Slides 12-06-14

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As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. LEARN - How to Write a Book in 10 Days How to Write a Book in 10 Days: 34 Tips for Writing Non-Fiction and Self-Publishing … [Read more...]

Clarity on NetNeut, Creativity, and Scarcity – LIFT Clips 12-06-14

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We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - Net Neutrality [tentblogger-youtube q0NloyxJhOk] IMPROVE - Content Marketing [tentblogger-youtube Ol1Ir9nkyh4] FIND FLOW - Creative Spark [tentblogger-youtube … [Read more...]

Building your Website: It’s all about the Details

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Guest Post by Rebecca Hasulak Taking your brick and mortar store online is an exciting step in the right direction. After all, a website is official and opens up more opportunities for your business's growth as a credible company in the eyes of potential customers. However, with the thrill of seeing your newly redesigned logo implemented on a freshly updated homepage comes … [Read more...]

Creating New Habits in the New Year

Woman About to Begin Running Stairs

Many approach a new year with resolution-making, habit-changing, life-hacking zeal. Sometimes these new exercises stick, often times not. Changing old habits and creating new ones should go hand-in-hand. Remember the opening scene to Raiders of the Lost Ark (here it is if you've forgotten), where Indiana Jones replaces the statue with a bag of sand. Well, almost. It wasn't … [Read more...]

Outsourcing as Leverage to Growth

Professional Freelancer - Specialist

Many small business owners are the do-it-yourself types. Maybe you're one of those. It's not always a matter of whether you could do the task - but whether you should do the task. One of the reasons business owners are strapped for time and stretched so thin on attention span is because their plate is always full. Sound familiar? Have you considered outsourcing? Most … [Read more...]

Learn New Skills in the New Year

Learning on a MacBook

Changes. When it comes to change, the choice we have in business - in life - is to ignore them or embrace them. They happen either way. Ignoring change often leads to the land of Stuck. Embracing change - planning for the pivots and scheduling for serendipity - often leads to continual growth. [Tweet "Change comes. You can either embrace change or it will tackle … [Read more...]

Serendipity Always Rewards the Prepared

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It sometimes seems some photographers get all the good shots. Some writers get the best gigs. Some people find, create, or invent the next big thing. Some great discoveries in science, technology, and business might seem like an overnight success, but often it is due to years of preparation that finally pays off. [Tweet "Serendipity Always Rewards the Prepared - Katori … [Read more...]