Cloud Computing: Making the Move Without Fear

Clouds over Railroad Tracks

If you haven't already, you may be thinking of moving much of your data and programs to cloud computing. The cloud sounds mysterious, so can you trust it? Your business is your livelihood, and you're a bit too protective of you work to let it float in cyberspace. But don't turn your back on cloud computing entirely. Cloud Computing: What's Wrong With It? The benefits of … [Read more...]

Loyalty Programs Build More Than Just Business

reward cards

Loyalty Programs are a way to build your business and the relationships important to your business. Loyalty programs and rewards can be great for you the owner, for the customers you serve, and other businesses you might co-op or joint venture with. Some of the reasons why your business should consider a loyalty or rewards program Show Your Customers They Are … [Read more...]

Freelancing to Supplement Your Business

keyboarding on laptop

As I visit with small business owners - often from small, rural towns - generating additional revenues is often among the hottest topics of conversation. While we look at the current operations and customer base, follow-up calls and emails, and current pricing structures - one additional way to generate revenues is ... freelancing. Freelancing gigs can be a revenue boost, … [Read more...]

Making Connections Like the Railroad

Locomotive Engine 1271

As you head west on I-80 coming into Nebraska from Iowa, you see a monument presenting two iconic locomotive engines. The way the transcontinental railroad was making connections in commerce and communities across the nation was like a precursor to the Internet today. While yesteryear's train tracks were laid from coast-to-coast and border-to-border, the tracks we lay … [Read more...]

Week in Review: Posts and Podcasts September 14 – 20, 2014

WIR0920

Week in Review September 14 – September 20: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in … [Read more...]

Same World, Different Lens

rose colored lens

Some see the world only through their own eyes. While physically, this makes sense, both socially and culturally, it can be a limiting view. It has been said, "No two people have ever read the exact same book." Different experiences, different values. Same world, different lens. How does this apply to business? Some business owners find a tough time seeing what and … [Read more...]

Master Your Craft, Believe in Yourself (LIFT Clips)

Derek Jeter spot

As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. Learn - How to Use Your All to Give Your All [Robin Williams case study] [tentblogger-youtube I8lQKLjmoWI] Improve - Don't Cut … [Read more...]

Free Yourself from Facebook by Leveraging 3 Other Platforms

social media chalkboard

Free Yourself from Facebook How to Leverage Communities in 3 Other Social Platforms Written by Brian Burt Let’s face it, Facebook is played out – it’s become the boring old guy of social media. With a recent, dramatic drop in organic search results, savvy brands are flocking to other social media platforms. We’ve found that many business owners who handle their own … [Read more...]

Best Practices – Twitter for Business [Resources]

Surfing Twitter

There are plenty of business owners who open a Twitter account and give it a shot for a few days, sort of. Then, they let the account sit dry and forget it's even there. Twitter can be a fantastic tool to build business and relationship. Here are some great resources on how to build your business presence on Twitter. The Ultimate Guide to Twitter Marketing This is an … [Read more...]

“Stay Contagious and Courageous”

Stay-Contagious Image

I believe that we’re all contagious (whether we admit it or not) and we each choose which contagion to spread. (It's in my bio) Having learned so long ago when I was in retail management, (I think I picked it up from Zig Ziglar), I began using the phrase, "Stay Contagious" as a way of complimenting someone. Often, I would follow Stay Contagious with a more specific … [Read more...]