One of the mental hurdles most small business owners face is looking at their business from a customer perspective.
No matter how hard you try, your vision is skewed. You’re too close to see with unfamiliar eyes.
What is your prospective customer looking for when they search Google?
If someone is looking for your product or service on their mobile device (and they don’t know about you) – what kind of input are they putting in their search?
And one of our favorite questions when doing a FICS audit is:
What are people saying about you?
When visiting small businesses about their web presence, the rebuttal for having no web page is “We don’t even have a computer here.”
Even though that may be so, your customers and prospects probably do have a computer – and these days, it might be in their pocket.
Are you findable?