4 Ways to Use Technology to Your Advantage


Guest Post by Roy Rasmussen On average, small business owners lose four hours a week on average and four billion hours each year collectively managing routine administrative and operational tasks, a 2013 OfficeMax survey found. Typical time-wasting culprits include website management, tech support, printing, marketing, shipping, credit card processing, payroll, human … [Read more...]

It Depends: More Than a Blanket Statement

meeting over coffee

"It depends." This is more than just a blanket statement. Maybe it should not end with a period, but a comma. "I Don't Know" is like that. Serves better as, "I Don't Know, Let's Find Out." "It depends, let's look deeper." Every business is different. Location, customer-base, goals, competencies, deliverables, deadlines, branding, and et cetera. Two companies in the … [Read more...]

Why Do I Do What I Do?

Giraffe on Safari

Recently, I've been asking business owners, "Why do you do that (or that way)?" Or "What's the purpose of (strategy or tactic)?" This helps me as their coach, but also helps them define the importance of what they do and how they do it. Sometimes, it reveals how little importance there is in the doing. Maybe the question was motivated by this movie clip with Robert Duvall, … [Read more...]

Using Twitter for Business – The LIFT Weekly Podcast No. 4

twitter global connections graphic

The LIFT Weekly Podcast for Small Business Owners Episode No. 4 - Using Twitter for Business. Twitter may seem the easiest of social networks because of its short messages, but it's also possibly the fastest moving stream of posts (short steps = quick steps). We look at four areas, each from the standpoint of our LIFT framework (Learn, Improve, Find Flow, Think) to help you … [Read more...]

Week in Review: Posts and LIFT Shares, Jan 18 – 24, 2015

Week in Review Cover

Week in Review January 18 – 24, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts, and LIFT resources shared on Twitter (@smallbiztracks) This Week on ConverStations Own It or Rent It? The LIFT Weekly Podcast No. 3 Advice of Real Experts on Blogging and Social Media Nobody Ever Won an Election Without Asking for a Vote Take Your … [Read more...]

Bleeding on the Video – LIFT Clip 01-24-15

James Altucher TEDx Talk

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. There's something special about James Altucher, maybe more than one something. A lot of special is present in this TEDx Talk, filled with humor, write-em-down money quotes, … [Read more...]

Coaching Styles in LIFT Clips 01-24-15

LIFTclips cover Coaching

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. A big part of what we do at SmallBiz Tracks and SubCLUBs is coaching business owners. Not everyone can be coached the same, sometimes due to personality, other times because of … [Read more...]

6 SEO Hurdles for Retailers and How to Beat Them

Small Local Storefront

Written by Larry Alton Search engine optimization (SEO) techniques are best practices that help move your website (or web presence) to the top of the results when people search for “your” keyword(s) in Google or another search engine. Local SEO (LSEO) is the same thing, but it incorporates geo-targeting. For retailers, especially those with both an online presence and … [Read more...]

Mobile Phones: More Than Just That

Mobile Device Sitting on a Table

Our conversation went from blogging to social media apps. As a mompreneur, it was important be able to stay connected from anywhere at anytime. I asked if I could see her phone. "It's more than just a phone!" She quickly rattled off a dozen things this device is used for, from time management to health management, along with shopping assistant and invoice administration. It's … [Read more...]

Take Your Foot Off the Gas, Keep Your Hands on the Wheel

rusted interior of old truck

There is a sigh of relief when I say this to business owners overwhelmed by social media. I believe your business should have a presence on every platform or network your potential customers and intended audience are active. Having a presence does not mean become an award-winning, stream-hogging, featured user on these platforms. There was a time that a business would get … [Read more...]