Fire In Your Mind (Thoughtography)

Woman Near Campfire

  "The mind is not a vessel to be filled but a fire to be kindled." - Plutarch Learning is a fantastic gift. Many seek to gain knowledge. Few set out to apply what they've learned. Try new things. Apply what you learn. Discover without limits. … [Read more...]

Capture Your Day

Morning Work Tools

When I was a kid, my dad had a part-time gig selling some camera / photo album package to families. "Capture Your Day," he would say. Chances are, the camera on your phone takes better pictures than the one my dad was selling. You know what my dad would say? "Capture Your Day!" Take advantage of that camera in your pocket. Seize the smartphone and capture your day, … [Read more...]

Reciprocity: Anticipate Rather Than Expect

Two Cups under Espresso Machine

There is a theory that human nature behaves within a law of reciprocity in a 'what goes around comes around' type of flow. If you buy me a cup of coffee, it's likely I will do my best to pick up the tab next time or make up for it soon. This was apparent and accepted in the early days of social networking. If you followed someone on Twitter, they were likely to follow you … [Read more...]

Creating Additional Revenues – The LIFT Weekly Podcast No. 2

Cash Register

The LIFT Weekly Podcast for Small Business Owners Episode No. 2 - Creating Additional Revenues. When looking to increase revenue, owners look for new business, new products, better margins, cutting costs. All are good ways to increase business. There are other ways to increase revenue - many by doing a lot of what you're already doing. Capture Your Day: Questions from … [Read more...]

Week in Review: Posts and LIFT Shares, Jan 4 – 10, 2015

Week in Review Jan 10

Week in Review January 4 – 10, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts, and LIFT resources shared on Twitter (@smallbiztracks) This Week on ConverStations ConverStations blog posts you may have missed this week: The LIFT Weekly Podcast: Episode 1 The LIFT Framework Business Owners Should Always Be Learning Plotting or … [Read more...]

Short Shots Can Make a Big Difference – LIFT Clips 01-10-15

Lift Clips Cover 011015

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. I'm aware of my preference for shorter videos (2-6 minutes) and also aware of why I favor the shorts: Short videos are often quicker to the point. If a short video really … [Read more...]

3 Proven Ways to Build Customer Loyalty

We Heart Customers Calling Card

Guest Post by Brian Wilkins The acquisition of new customers grows a small business, but retaining the ones you already have sustains it. A 2014 report by BIA Kelsey and Manta found that repeat customers outspend new ones by 67 percent. The report also found that 61 percent of surveyed businesses said half of all their sales come from repeat customers. It's common … [Read more...]

Are You Actually Doing It All Wrong?

Complaining Drivers

You're Doing it All Wrong! You've probably heard it or read it way too many times already this year. You're not engaging enough on social. You're not going to enough networking events. You're giving too much away. You're spending too much on car insurance. Is there only ONE way to do it? Nope. If you know your own WHY. If you are answering your customer's, "SO … [Read more...]

Plotting or Plodding?

caterpillar-443349_1280

It's understandable, to a degree, when someone wants bigger, better ... now. We've grown accustomed to it. Understandable, but not always profitable. Instant gratification. Tangible (and immediate) results in bright colors on the chart. Maybe even results without effort. When it comes to making incremental improvements, is there really time for such plodding? But wait … [Read more...]

Business Owners Should Always Be Learning

Business Woman Shrugging Shoulders

At what point do we give up learning? Maybe it happens in our 30's or 40's, after all - we should know this stuff by know, right? Or maybe it becomes clear we're past the learning cycle in our 50's and 60's when we see new generations taking to new things like they were born with the know-how. Or maybe - just maybe - we don't want to look like rookies. We don't want to … [Read more...]