When I was a 9-year old boy, I was handed my first uniform and told to go play 3rd base. I was now a ballplayer.
I had read how each of them practiced, fielding many ground balls on a daily basis. So I grabbed my glove and a ball and threw it against a brick wall after school, counting until I had fielded 100 balls each day.
Did I become as good as Brooks Robinson or Ron Santo? Not even close. Could I practice like Brooks and Ron? As best as I could, yes.
Knowledge and Application are two different things
One of the concerns I hear from many small business owners just getting into blogging, podcasting, or video as part of their marketing is how they don’t want to give away their secrets of how they do things.
There may be some things that are unique, but I’ve found the biggest difference between two companies, and the biggest difference between a business and the do-it-yourself consumer – is in the execution of the task.
Knowledge and Application are two different things.
A lot of folks attend Home Depot classes each Saturday. Some of those folks go home and call their local professional when they see the measure of difficulty or time consumption of the task.
As you consider sharing the steps you take in your business to solve customer problems, know that by displaying your Knowledge and its Application, you’re putting yourself in position to get the job. After sharing your Knowledge – many will not have the time, patience, or confidence to execute as well in the Application.
By the way, if you’ve ever wanted to play the bass guitar like a rock star – here’s a video of Paul McCartney showing you how to play chords to one of his songs.
Photo found on 30-Year Old Cardboard (great site)