Lessons Learned: Accentuate the Positive

spilled red wine

We don't talk much about the negative around this part of the web. There are two reasons for such a practice. First, there is always a silver lining. Second, it's harder to find the positive if you dwell on the negative. After all, "Focus on the Road, Not on the Wall." One of the great things about seeking positive during a negative experience is, that's where you find the … [Read more...]

Week in Review: Posts and LIFT Shares, Feb. 15 – 21, 2015

Week in Review Cover

Week in Review February 15-21, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts, and LIFT resources shared on Twitter (@smallbiztracks) This Week on ConverStations Display Merchandising Through the Customer Journey - The LIFT Weekly Podcast No. 7 ConverStations - Now in its 10th Year 50 Shades of Conversation Conversations: … [Read more...]

Around and About Movies in LIFT Clips 02-21-15

Pixar LIFT cover

We are always looking for ways to give small business owners a boost using the LIFT acronym. As we approach the 2015 Academy Awards ceremony, we thought we'd take a look at some aspects of the movies from a LIFT perspective: LEARN - Hans Zimmer and His Mentors https://www.youtube.com/watch?v=b3GNwDEee6U IMPROVE - Technology Changes How Stories Are … [Read more...]

About the Movies in LIFT Clips 02-21-15

script writing with scene cards

We are always looking for ways to give small business owners a boost using the LIFT acronym. As we approach the 2015 Academy Awards ceremony, we thought we'd take a look at some aspects of the movies from a LIFT perspective: LEARN - Cracking the Code of Creativity https://www.youtube.com/watch?v=Z43xej7evbk IMPROVE - Changes Changing … [Read more...]

6 Big Brand Marketing Strategies Small Businesses Should Use

sign at the intersection of marketing and strategy

Guest Post by Mike F. Jean Small businesses need to market just as effectively as big businesses in order to stay afloat and successfully compete in this competitive marketplace. Fortunately, the digital age is affording small businesses with many of the same marketing opportunities that big businesses have access to. By employing some of the same marketing techniques that … [Read more...]

It Takes ‘Want To’

shortstop diving for a ground ball

"It doesn't take talent to run hard or play hard, it just takes 'want to,' in a sense." ~ Joe Maddon Some folks just seem to be going through the motions. They get to the office on time. They open their store each day. They even serve their customers with a smile. But, something is missing. A spark. A drive. To rekindle their fire, we remember how they felt when they first … [Read more...]

Conversations: Competition or Collaboration?

argumentFT

Do you consider the people you are talking with to be opponents? Or teammates in discovery? Do you regularly formulate your counter quip while your foe is still talking? Conversations don’t always need to come in the form of quarrels and arguments. The retail counter, office desk, or a headset and phone connection might separate you physically from your customer, though … [Read more...]

Fifty Shades of Conversation

Fingers to Lips

Everyone has a voice. It's easier, now more than ever, to get your opinions heard or seen. Many exercise their opinion muscles prematurely, but that's probably not a new thing. Ever since chalk on a rock, we gather around content, around the story. Sometimes, the gathering becomes part of the story. We flock around the content, then we talk about the content. Have we begun … [Read more...]

ConverStations – Now In Its 10th Year

minions in conversation

It's funny math. When we are born, we celebrate the completion of our first year of life with our first birthday. For the next 12 months, people say we are "1" even though we are in our 2nd year of life. On my next birthday, I will be 54 (having just completed 54 years of life). The day after my birthday, I will begin my 55th year of living. Today, ConverStations begins … [Read more...]

Display Merchandising through the Customer’s Journey – The LIFT Weekly Podcast No. 7

store front window display

The LIFT Weekly Podcast for Small Business Owners Episode No. 7 - Display Merchandising through the Customer's Journey: From your website to your front window, and after the sale. Display Merchandising is often thought of as retail only, mapping out and dressing up the sales floor and front window display. However, with the customer experience starting long before they … [Read more...]