Listen to Your Day – Turn Questions Into Content

grocer answering questions

How you answer a customer question is an important part of the relationship and transaction process. What you do with the question and the answer afterwards is an important part of your content production process. Can you use customer questions and your answers as part of your content? If I had a nickel for every time ... To protect your inquisitive customer, generalize … [Read more...]

Is it Worth it to Find a Single Idea?

String of Light Bulbs

  What would you trade for a single idea that you can implement and it leads to profit or productivity? Would you attend that Lunch-n-Learn? Is it worth $20 for the book? How about the TED talk and 18 minutes? Subscribe to a newsletter (and read the free ebook)? Listen to the podcast on the way to work? Attend the Meetup on the way home from work? Get that … [Read more...]

Spring Cleaning Our Social Media

Spring Cleaning

Spring cleaning is in full swing. At home, in the office, on websites, and around social media. Along with some exciting changes and modifications with operations, streamlining of social networks and platforms will help in many ways, and hopefully many people. Twitter Practices For weeks, a Bruce Lee quote has been ringing in my ears: Hack away at the unessential. Rather … [Read more...]

Stand Out, Dare to Differ in LIFT Clips 03/21/15

LIFT Clips cover 032115

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN - The Power of Drawing https://www.youtube.com/watch?v=PqbhFrIcVik IMPROVE - Stand Out in a Competitive Market https://www.youtube.com/watch?v=jirAABETIqc FIND FLOW - … [Read more...]

6 Tips to Protect Your Company from Accounting Fraud

accounting fraud protection tips

Written by Allison Martin When most small business owners think of accounting scandals, major corporations come to mind. Even if your business isn’t generating millions of dollars in revenue, that doesn’t mean you can’t succumb to deceptive practices on behalf of your employees or fall victim to an accounting scandal. While you can't monitor everything yourself, there are … [Read more...]

Conquer Complacency

Book Origami

Finding patterns for success is necessary in building great business. As the world around us changes, new patterns emerge. What may have been robust yesterday, is actually stale today. How do you conquer complacency? In his newest bestseller, Better and Faster, Jeremy Gutsche offers this wisdom: To counteract complacency, you must exhibit insatiability. Remain hungry in … [Read more...]

Top Tips for Small Businesses to Minimize Risks

tightrope risk

Written by Andrew Cravenho Running your own business can be an extremely rewarding experience. Here is an entity that you created from scratch and are trying watch over its activities and developments as they unfold themselves before your very eyes. You know everything that goes on here emanates from you and comes back to you. So you ought to feel increasingly responsible … [Read more...]

The Hidden Benefits of Video Marketing

cameraman

Written by James McAlister For years, video production was a job of technical skill and know-how that required large teams of specialists, and even larger budgets, to create spectacles that were enjoyed by the masses. In more recent times, however, advancements in consumer technology saw the cost of cameras, editing software and recording equipment tumble, and with these … [Read more...]

One Social Network or Platform at a Time

platform-time

I love the enthusiasm of a new business owner. Everything is new. Anything is possible. Many times, the enthusiasm carries over onto social networks and platforms. Be everywhere always. Not a great idea, probably not sustainable. Focus on one social platform and knock it out of the park. Create a plan, work the plan, engage in conversation, build relationships. One … [Read more...]