What’s on Your ’15 Minutes’ Short List?


What do you do with those 15 minute chunks of 'in-between' things? You know, those times where you just finished one task and your next appointment is still a bit ahead? Or when you get to a place a few minutes early? What do you do? I have a confession to make. Too often, when I'm in those 15-minute gaps, I'm either checking email, or Feedly, or Facebook. That's not … [Read more...]

Why Quotes Work: 10 Reasons Quotes are Good Content

Books on a Shelf

George Herbert is quoted as saying, "Good words are worth much, and cost little." Quotes are good. Quotes are memorable. Quotes get shared. Quotes pave the way for wisdom. Easy to Remember: Quotes, when they resonate, are easy to remember. Twitter-Friendly: In many cases, quotes are less than 140 characters. The are shareable. Make Photo Memes: You've seen these … [Read more...]

Week in Review: Posts and LIFT Shares, Mar. 22 – 28, 2015

Week in Review Cover

Week in Review March 22 - 28, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts, and LIFT resources shared on Twitter (@mikesansone): This Week on ConverStations Spring Cleaning Our Social Media Is It Worth It to Find a Single Idea? Listen to Your Day: Turn Questions Into Content MyCreativeShop Empowers Owners Through Online … [Read more...]

Visuals and Ideas in LIFT Slides 03/28/15


We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few slideshows that might help you in building a better business presence and a smoother work flow: LEARN - How to Pack a Punch with Social Media How to Pack a Punch With Social Media from Guy Kawasaki IMPROVE -10 Startup Business Puzzles Visualized and Explained … [Read more...]

Storytelling in LIFT Clips 03/28/15

LIFT Clips cover 032815

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. The power of story and storytelling is becoming more and more important in building a better presence for your business. Here are a few looks at storytelling and how to do it … [Read more...]

A Simplified Guide for Naming Business Products

Naming a New Product

Written by Susan Finch Entrepreneur reported a professional naming firm charges up to $80,000 to develop a name. That figure also often includes working with a professional linguist, graphic design services such as a logo and other collateral. It's also possible to get a basic service for $50. Whether you hire a professional or pick a name on your own, there is a science … [Read more...]

Six Steps to a Safer Workplace


Written by Tatiana Castano A safe workplace can lead to fewer injuries, but it can also make a big difference in a company's profit margin. The Occupational Safety and Health Administration estimates that employers pay nearly $1 billion a week just to cover direct workers compensation expenses. Here are six ways to boost workplace safety: Establish Clear Safety … [Read more...]

Learning from Social Media’s Role in Healthcare Informatics


Written by Jane Miller With the U.S. government mandate toward electronic medical records, there has been a rise in health informatics jobs. With that rise has come a need for more tech-savvy individuals in the healthcare industry. More than just an IT job, health informatics means more than just knowing how networks work. Healthcare providers are finding that healthcare … [Read more...]

6 Small Business Trends to Watch For in 2015

Coworking is among small business trends

 Written by Julie Ellis Pay attention small business owners! There are many new and exciting things coming down the pike in 2015. If you would like to spend 2015 increasing revenue, and making sure your employees are happier, take a quick look at these small business trends of 2015. Content Based Marketing/Developing Social A Responsibility Reputation Forget about … [Read more...]

MyCreativeShop Empowers Owners Through Online Design

MyCreativeShop Example

Written by Dustin Hodgson Milton Glaser once said, “There are three responses to a piece of design – yes, no and WOW! Wow is the one to aim for.”  Here at MyCreativeShop we want to make it easier for small business owners to create designs worthy of a WOW. Let me go ahead and give you the marketing diddy in one long sentence. MyCreativeShop empowers small business owners … [Read more...]