10 Types of Photos of Your Business

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There are plenty of ways to use the camera function of your phone or tablet to help build your business presence. Creating your own stock-photo library can be simple and fun. It might take some work in recognizing opportunity and seizing the moment, but keeping these 10 image types in mind can help build your image awareness muscles. Before / After (Comparison): Take a … [Read more...]

Week in Review: Posts and LIFT Shares, Mar. 1 – 7, 2015

Week in Review Cover

Week in Review March 1 - 7, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts, and LIFT resources shared on Twitter (@smallbiztracks) This Week on ConverStations Best Practices: Be the Resource with Content Curation (Resources) More Than a Reboot: The Art of the Start 2.0 by Guy Kawasaki Tips and Tricks for Better Content … [Read more...]

Podcasts on Video – LIFT Clips 03-07-15

Michael Hyatt LIFT cover screenshot

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow: Podcasts aren't just for our ears. There are several great podcasts that are also videocasts. Here are a few to subscribe to for their info, inspiration, and example. LEARN - … [Read more...]

Business in Bloom: Smart Moves to Manage Major Growth Spurts

Manage Growth Spurts

Written by John Sollars It can be quite a strange and even worrying phenomenon when a business that is growing and attracting new customers and orders every day, can actually face a struggle to survive. Rapid growth can put serious pressure on your cash flow and create a number of logistical issues, so you definitely have to learn to manage the growth spurts, despite the … [Read more...]

Truncate Tighter

truncate tighter

"If you can’t describe your business model in ten words or fewer, you don’t have a business model." ~ Guy Kawasaki in The Art of the Start 2.0 An "elevator pitch" used to be a quick delivery of your business idea, company mission, or better yet - a mantra worth remembering. Somewhere along the line, the elevator ride must have gotten longer because most of the pitches are … [Read more...]

Tips and Tricks for Better Content Curation

Hand Picked Flower

Written by Larry Alton As an adjunct to content marketing and social media engagement, the ability to curate relevant content and distribute it to your customers and followers can be an incredibly valuable skill to have. Not only does it save you time, but it enhances your credibility and status as a thought leader. However, it’s important to understand that content … [Read more...]

More Than a Reboot: The Art of the Start 2.0 by Guy Kawasaki

The Art of the Start 2.0

"If You Make Meaning, You'll Probably Also Make Money." - Guy Kawasaki, The Art of the Start 2.0 I'm fortunate to be reading an advance copy of Guy Kawasaki's new book, The Art of the Start 2.0. It's quite a bit different than the first iteration of The Art of the Start. In fact, version 2.0 is 64% longer than the first version, which was published in 2004. While the wisdom … [Read more...]

Best Practices: Be the Resource with Content Curation (Resources)

Sharing Content from a Wine Bottle

Sharing content is a great way to build up your intended audience. Not only build up your numbers, but actually build your audience up by sharing information that will inform, inspire, or entertain them. I call this practice: Be the Resource. What is Content Curation?  Sharing Content to Benefit Others. Just remember who is your "who" - as in who is your intended … [Read more...]

Week in Review: Posts and LIFT Shares, Feb. 22 – 28, 2015

Week in Review Cover

Week in Review February 22-28, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts, and LIFT resources shared on Twitter (@smallbiztracks) This Week on ConverStations Lessons Learned: Accentuate the Positive Developing Good Habits for Your Telecommute Thinking of Redesigning Your Website? Always Room for One More Good One 7 … [Read more...]

Choices in Thinking, Feeling, Flowing in LIFT Clips 02-28-15

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We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN - EMV Credit Card Security https://www.youtube.com/watch?v=_dq5suDRoK0 IMPROVE - Choosing "Yes" or "No" https://www.youtube.com/watch?v=1ehWlVeMrqw FIND FLOW - Optimize … [Read more...]