Small Business Owners: Writing Articles and Guest Posts

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Would you like to extend the reach of your business, creating a touch point to new customers? Consider submitting an article or guest post to other sites. Every industry and every niche market has at least one site positioned as its leader in content and community. There is one for your business and marketplace. A quick search on Alltop.com will show you tops sites for … [Read more...]

Design Your Days

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"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs This time or year, calendars come out being filled with dreams and projects. Color-coded or leather-bound or home screen-app, it won't matter how good it looks if it doesn't work for you. Plan your work, work your plan, right?   Photo on DollarPhotoClub … [Read more...]

Better – LIFT Slides 12-13-14

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Always looking for ways to give small business owners a boost using the LIFT acronym, we often turn to the decks on SlideShare that can help you in building a better business presence and a smoother work flow. LEARN - How to Design Better Presentations Learning to Design PowerPoints like a Badass from Gina Holder IMPROVE - Getting the Content Essentials Right Back … [Read more...]

Interpretation of Previous Originals – LIFT Clips 12-13-14

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A topic of great concern to many business owners as they approach a new project, especially in publishing content, is being 100% original. It's important to understand rights to use (Creative Commons has six licenses). Yet, is there anything new under the sun? While it's important to follow the laws of copyright and intellectual property, there is room and rules for … [Read more...]

5 Tactics You Will Need to Use in 2015 to Market Your Small Business

notebooks to plan ahead

Written by James White It's almost the end of the year, and that means it's time to amend your marketing strategies to meet all the coming changes. Sure, the world of business is always evolving, and has continued to even over the last year. That said, as we blow through the last few days of 2014, things are most rapidly changing behind the scenes. For example, Facebook has … [Read more...]

Building Your Business Presence: Images

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It should come as no surprise that images continue to drive traffic. Photos, especially pictures with text overlays, get more noticed, more clicks, and more shares. The flip-and-click action of mobile devices certainly fuel the popularity of image-heavy content. If you want more traffic and more awareness for your business - feed the fanaticism of this photo-friendly … [Read more...]

Building Your Business Presence: Lead Magnets

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Lead Magnets. Some call it a bit of a bribe, yet when done right, they can be a valuable exchange of information for both parties. Most widely used on landing pages, you will also find lead magnets on sidebars, footers, and in pop-ups or title bars of web pages. A lead magnet is an offering of valuable content or resource made accessible when to a visitor of your … [Read more...]

Week in Review: Posts and Podcasts Nov 30 – Dec 6, 2014

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Week in Review November 30 – December 6: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in … [Read more...]

Daily Progress (Thoughtography)

Man working on whiteboard. Todd Henry quote overlay.

"You must structure your life around daily progress based on what matters to you, building practices and activities that allow you to plant new seeds each day, with the knowledge that you will eventually see the fruits of your labor." - Todd Henry in Die Empty (emphasis added). As you plan your future, whether for next week or next year, make sure you're designing space to … [Read more...]

Books, Brands, and More in LIFT Slides 12-06-14

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As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. LEARN - How to Write a Book in 10 Days How to Write a Book in 10 Days: 34 Tips for Writing Non-Fiction and Self-Publishing … [Read more...]