WATCH: Creating Awesome in LIFT Clips for 05/30/15

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We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN - How to Create an Awesome Slide Presentation https://www.youtube.com/watch?v=6bSOAl1i8bw IMPROVE - What Your Social Media Picture Says About … [Read more...]

GUEST: No Time to Write? 8 Must Have Tools for Business Owners

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Written by Haley Osborne Millions dream of running the company but few realize that being in charge means always being at work. For business owners, the idea of a 9 to 5 workday is laughable. Business strategy and management takes more time than anyone can expect, no matter what the industry or size of a business.  Add to that the growing list of things to help grow and … [Read more...]

THOUGHTography: MicroContent Matters

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Microcontent. Important, but not lengthy.  Short messages often leading to deep content. The next step after publication is to promote your posts and that’s when you turn to microcontent to spark curiosity and drive traffic. - Denise Wakeman on Microcontent Like Taste-on-a-Toothpick, you get a taste of what's to come of you go for the full meal. Microcontent should always be … [Read more...]

Why Curation Works: 10 Reasons to Cultivate Good Content

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Sharing good content, being the resource for your customers, continues to be a great way to build value into your business relationships. Some of the most popular platforms and practices reward good content curation. Facebook, Pinterest, and Twitter are examples of today's "water-cooler" conversation and how friends connect around content. Likes, Shares, Re-pins and ReTweets … [Read more...]

GUEST: Common Business Startup Pains & How to Remedy Them

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Written by Roy Rasmussen One out of five business startups fail within the first year, according to the latest Bureau of Labor Statistics data. These trends have held steadily over the past two decades, illustrating the challenges that startups constantly face. Fortunately, these trends have also helped experts identify the common causes of business failure and develop … [Read more...]

DEVOTIONAL: Strength for Today, Bright Hope for Tomorrow

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Each Sunday afternoon on this site, we share a short devotional message.  If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier, our post will close with a hymn or spiritual. Strength for Today, Bright Hope for Tomorrow One thing I'm sure of ... well, several things really. The longer I live, and with every stumble … [Read more...]

GUEST: The Power of SEO for Small Business

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Written by Edgar T. Wilson Would you rather be told what to buy, or given advice on how to buy something once you decide you need it? Marketing messages have historically been rooted in establishing influence—catchy jingles latching on to your subconscious, attractive logos emblazoned on your memory, celebrity endorsements making your consumption feel like a cultural … [Read more...]

THOUGHTography: Be the Resource

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When in Doubt, Ask a Librarian There was a time in my life, before Google became our "find" engine, that the local library and the wonderful person at the reference desk was a great resource. Not always quick, but correct. Google can bring you back 100,000 answers, a librarian can bring you back the right one. - Neil Gaiman While these days, Google - and perhaps even more … [Read more...]