There’s a simple tool I suggest that allows small business owners to view their site on a mobile device.
Screenfly is free to use and offers a variety of views on different screen sizes and devices.
While I prefer to show an owner on my devices (or theirs) while I’m with them, sometimes I sense it’s best to let them do their own research.
If a business owner tells me they don’t need to be seen on a mobile device because they (themselves) don’t even have a smartphone or tablet, I simply give them the URL to Screenfly or the Hubspot device tool.
The only challenge with these tools – if you’re using a plug-in, it may not always render in these tools as it does on your device. So if you do have a smartphone or tablet, check your site there as well.
If it’s all e-commerce now, this is simply part of display merchandising.