Social media is an important piece of building your presence. Where do you find time?
These small tasks of social media and writing blog posts add up quickly. They should never come at the expense of potential face-to-face or toe-to-toe time with customers.
Building a better business presence should always focus first on current customers. Be it when the doors are open to our retail space, dining floor, or showroom – or working on projects with a deadline.
Still, making time for social media and writing blog posts is important. Solution? Small steps might be one answer that fits your workload.
My Flow and Schedule
Like any other small business, days at SmallBizTracks are (hopefully) chock full of customer conversations or projects, along with inbound and outreach on the phone, in meetings, or various other correspondence.
Personally I do my writing shortly after I get up in the morning (it’s early). If there’s not enough time in the morning – it only means I slept in (or stayed awake too long the previous night). There are times I may not publish a post because of writing, editing, or researching – but I normally invest 40 minutes each morning to writing.
Once I see something I want to share, I choose the channel (Twitter or Facebook or Google or whatever) and schedule a post using the Buffer App.
Twenty minutes. That’s it. Three or four times a day. Be the resource.