On the occasions where the project of building a better business presence becomes larger than a simple “track”, we become like a general contractor. These types of projects are Master-level tracks.
Like a general contractor, we might occasionally outsource to other specialized contractors, vendors, and other subcontractors – overseeing the project, its costs, deadlines, and benchmarks – all within the budgets of the project.
While many of the Master-Level tracks we’ve worked on are online and web-based, we also oversee offline and on-site projects:
- Reconstruction of window displays: including lighting, initial decoration, and staging area
- Ad-buy of a seasonal promotion: including printing, media, and proper placements
- Media library: including images with spreadsheet of meta data and attributions, video (animated, interview-style and b-roll), business cards and other display and collateral materials
- Event Coordination: presentation training, presentation prep (deck, video, etc), coordinating with venue for tools and timing.
- Full web and mobile site redesign: including design, SEO, copywriting, and training
In the cases of Master-level projects, we are still very much hands-on in the projects, but just as a general contractor can do the electrical work, yet still hires out to an electrical subcontractor – we may do the same with some of the project work, always aware of the budgets of both time and money.
By parsing out some of the duties of a Master-level project, it keeps the larger project on track, yet still within small steps. And that leads to bigger results.