There are many cases where capturing the right kind of image with your own eye or camera won’t work.
For instance, if I wanted to capture an image of choosing between a walk on the rails or a walk on the beach, living in the Midwest makes that a tough chore to take such a photo on my own. So the search begins.
In all cases, I strongly urge you to use the proper copyright and attributions. Here’s a quick rundown on those practices:
- Give Attribution: If you use a photo you didn’t take on your own or purchase license to use, give attribution. It is kindly to link as well as acknowledge (see example at bottom of this post);
- Read Fine Print: There are cases where even purchasing a stock photo requires attribution;
- Creative Commons: Creative Commons is more “permission given in advance” – not a release of ownership by the creator;
- Exploring: There are plenty of places to explore besides Google. Several are listed below;
- Advanced Search: If you must use Google, use the Google Advanced Image Search and choose one of the options noted “…even commercially.” This option is easy to remember: google.com, followed by a forward slash “/”, followed by advanced_image_search;
- Time Investment: Don’t spend too much time looking. Ten minutes tops. Consider building a library using Evernote, Instapaper,or Pocket and “bookmark” the photo so you can grab the attribution credit when you do use the photo.
- Create Your Own Photo Library: Grab a camera or your phone. Watch your day and capture images. Use apps like Pressgram (own your photos).
- Do’s and Don’ts of Using Stock Photos: HubSpot offers great tips on using Stock Photos. The slides in this post are both instructive and a modeling of how-to-(and-not).
Here are few places to explore photos to use:
- Unsplash – Minimalist design, lots of great images
- Picjumbo – High quality, easy to use and download
- MorgueFile – Great free library, with tabs for stock photos to purchase if you can’t find the perfect pic.
- PhotoPin – Searches the Flickr database. Make sure to check “Commercial” on left for proper license type. The first row or three are stock photos for sale (above the dotted line)
- Compfight - Also a Flickr search. Also check “Commercial” license on left. There’s a plugin available if you use WordPress
- FreeDigitalPhotos – All stock, but free (with attribution). See Dawn Mentzer’s practice of proper attribution at the bottom of the post – and then click on a couple of those social buttons to follow her insights.
As I begin to set up a Pinterest account for SmallBizTracks, the use of photos and images is at the forefront of my mind.
Visuals are becoming a popular topic with small business owners I talk with, too. Between creating animated videos and using apps like Pressgram, I sense a heightened awareness and increasing usage in the business community as well.
Is one of your tracks learning or applying more visuals in your content creation?
Side Note: Growing up in the Monterey, CA area – I often chose walking the rails along the beach. Still gorgeous, less sand in my shoes. And, I learned to take small steps.