That’s what he said when he got off the phone.
“If I had a nickel for every time someone asked me that question, I could retire.” He looked back at the phone, shook his head.
There’s some gold nuggets in that question. It’s not just the kind of question that keeps us in business, either. It’s the kind of question that could keep rewarding you – even while you sleep.
If you listen to your day, you’ll hear your “nickel question” too. Maybe in your business, you have more than one.
I asked the owner above if he’d put that question and its answer to work online. A page on his website, or a blog post. Pinterest wasn’t around then, but it is now.
These nickel questions stack up and make for some great content – with depth. They’re insights to what folks are Google-ing. And if one is asking the question, you can bet 20 are thinking it.
Isn’t it time to start making those nickels pay off?
Photo on Flickr by Au Kirk